M2P Fintech’s Blueprint for Building AI-Native Financial Infrastructure

From APIs to AI: How M2P Is Building the Future of Financial Infrastructure

Since its start in 2014, M2P Fintech has grown into a global leader in fintech infrastructure. The company focuses on AI-driven solutions that enable businesses to deliver smooth financial experiences. As financial services become embedded in everyday digital interactions, M2P quietly builds the backbone powering this shift—one API at a time.

A Chai Conversation That Sparked a Fintech Movement

M2P’s story began over casual chai breaks among colleagues. At a time when India’s fintech ecosystem was nascent—with UPI yet to launch and APIs still unfamiliar—the founders saw a simple truth: every company could become a fintech. Wherever money moved, technology could improve efficiency.

In 2015, even when investors were hesitant, early customers not only signed up but also paid for M2P’s services. This early traction enabled the company to take a self-funded path forward.

Enabling Fintech Builders Across Use Cases

Initially, M2P tested its B2C apps to validate ideas directly with users. However, they quickly identified that the real challenge lay within banks’ legacy systems, where product rollouts could take years. This revealed the need for a more agile, infrastructure-first approach.

By 2018, M2P had integrated directly with payment networks like Visa, Mastercard, RuPay, and NPCI—an uncommon feat for an Indian startup. This infrastructure became the platform for fintech disruptors such as Slice, OneCard, and Karbon, helping them build and scale faster. Staying behind the scenes allowed M2P to serve a broad range of fintech use cases rather than focusing narrowly on B2C.

Reinventing Banking for Internet-Scale

As digital finance accelerated post-demonetization and with UPI’s rise, banks struggled to handle internet-scale demand. Legacy systems, built for traditional banking hours, often failed during real-time transaction surges. Peak moments, like major marketing campaigns coinciding with sports events, could crash servers.

M2P identified fragmentation as a core issue. Banks depended on multiple vendors for different functions, creating isolated systems that complicated integration. To address this, M2P developed a unified, modular banking stack—elastic, resilient, and composable—allowing banks to replace multiple vendors with a single platform.

From 2018 to today, M2P has expanded its coverage from a few critical functions to over a dozen key components banks need to digitalize. The company aims to deliver a comprehensive banking operating system covering card issuance, KYC, lending orchestration, and digital onboarding. Strategic acquisitions and technology upgrades since 2020 have accelerated this vision.

Becoming AI-Native, Not AI-Add-On

The next step for M2P is embedding artificial intelligence at the core of its platform rather than as an afterthought. The company is redesigning its infrastructure with AI and data collection as foundational elements.

During the peak of India’s card-based fintech wave in 2022, platforms built on M2P onboarded 2.5 to 3 million customers monthly. This scale exposed challenges and prompted regulatory adjustments but underscored the massive demand for digital-first financial services.

Financial services, long cautious about mobile adoption due to risk, are now on the verge of full digital transformation. AI will be the key differentiator by enabling “systems of intelligence” that integrate real-time underwriting, fraud detection, and personalized financial journeys. Instead of fragmented steps—like scraping bank statements and credit data—AI-native platforms will unify the entire process seamlessly.

M2P has established a satellite unit in the U.S. to stay close to AI innovations, maintaining a proactive stance on technology disruption.

Inclusion as an Operating Principle

Inclusion shapes M2P's culture deeply. Programs like Better Half support women returning to work, and the company also supports moonlighters and national athletes. Today, M2P operates in over 10 countries with a diverse team representing more than a dozen nationalities.

Final Word

M2P’s impact goes beyond APIs and product integrations. The company influences regulators, advances global technology adoption, and extends financial access to millions. What stands out is the mindset driving their work: conviction, culture, and a focus on intelligent infrastructure. This approach positions M2P not just as a fintech enabler, but as a foundational player in the future of digital financial services.