Mahlab Launches AI-Powered CampaignScaler to Streamline Marketing Content
Singapore-based communications and marketing agency Mahlab has unveiled CampaignScaler, an AI-driven tool built to help clients efficiently convert large volumes of data into quality content. The tool is available to all Mahlab clients across the Asia-Pacific region and worldwide.
CampaignScaler accelerates the production of marketing assets while ensuring they align with brand guidelines and are tailored for local audiences. This reduces internal workloads and simplifies campaign processes, allowing teams to focus on strategy and creativity.
How CampaignScaler Supports Marketing Teams
Developed with generative AI technology, CampaignScaler boosts the productivity of marketing, content, and communications teams. It was initially created to support a global fintech client by enabling fast delivery of industry insights reports and press releases across multiple markets.
Lily Carlyon, head of strategy at Mahlab, explained, “Our clients often deal with vast amounts of raw data that need to be turned into engaging and relevant content. CampaignScaler was built precisely to address this challenge.”
She added that the tool improves accuracy and speed, easing the workload on client teams who previously spent significant time reviewing content, managing data sets, and handling translations.
Technology as a Workflow Enhancer
Mahlab has been integrating generative AI into its workflows for over 18 months. CampaignScaler represents the next step in applying this technology to improve efficiency and deliver more value.
By automating content creation and localisation, marketing teams can reduce bottlenecks and focus on higher-level tasks. This approach aligns with the growing trend of leveraging AI tools to optimize marketing operations.
- Faster asset delivery while maintaining brand consistency
- Reduced manual workload on data handling and content review
- Improved localisation for diverse markets
For marketing professionals interested in AI tools that enhance content workflows, exploring specialized courses can help build relevant skills. Resources like Complete AI Training’s AI tool databases offer practical insights into available technologies and their applications.
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