Marketing and CX Leadership Strategies Every CMO Needs Now
Get practical insights and research for CMOs and customer experience pros. Learn about innovations, AI’s human touch, and strategies to boost support and marketing.
Marketing & Customer Experience Leadership
The Marketing & Customer Experience Leadership channel is your source for practical insights and research that matter to CMOs, aspiring CMOs, and customer experience professionals. Our editorial and research teams bring you clear data and relevant information to help you make informed decisions in customer support, marketing, and technology.
Editorial Highlights
10 Innovations Beyond AI That CMOs Should Watch
Explore ten impactful innovations outside of AI that can inspire new strategies for customer engagement and marketing effectiveness. These ideas offer fresh approaches to improving customer experience and support operations.
Why Human-Guided AI Is the Future of Customer Experience
Discover how combining human insight with AI technology is shaping better customer experiences. This approach enhances support interactions, balancing automation with personal touch.
Latest News in Marketing & CX
- Genesys Amplifies Agentic AI in Music City
- Mainframe Modernization Without the Mayhem: How a global bank cut costs by 90% with Ververica
- RingCentral Acquires CommunityWFM for AI Workforce Management
- Lessons from the ManningCast on Conversational Customer Experience
- Cracker Barrel’s Logo Backlash: What marketers can learn from a rebranding misstep
- Digital Experience Analytics Meets AI: Rethinking operational reporting
- Customer Retention Is More Important Than Acquisition
For customer support professionals eager to improve their skills, consider exploring AI courses tailored for customer support roles. These courses cover practical applications of AI tools that can enhance your daily workflow and improve customer satisfaction.
Staying informed about new tools and strategies in marketing and customer experience is essential. Whether it’s understanding AI’s role or learning from real-world case studies, these insights can help you deliver better support and build stronger customer relationships.
