MarketsandMarkets Launches AI Sales Analytics Hub
MarketsandMarkets has introduced the AI Sales Analytics Hub within its SalesPlay platform, an AI-driven sales analytics tool designed to help B2B sales teams identify revenue opportunities before they appear in traditional CRM systems.
Unlike conventional dashboards that focus on historical data, SalesPlay uses forward-looking analytics powered by AI signals, buyer intent data, and shifts in the market ecosystem. This approach allows sales reps to discover emerging opportunities in real time, providing a clear advantage to act early.
Sonali Nanda, Chief Product Officer at MarketsandMarkets, said: “Sales performance needs to move beyond static dashboards to real-time enablement. With SalesPlay, every seller can operate like the top 1%—spotting, winning, and growing deals with precision.”
She added that the future of sales lies in enabling action rather than analyzing what happened. SalesPlay supports sellers by delivering fresh ideas to grow their pipeline, helping secure more first meetings with the right contacts through hyper-personalized outreach, and accelerating deal closure with pitch stories, business cases, and clear next steps.
How SalesPlay Works
The platform operates through six AI agents that monitor live market signals, track buyer behaviors, and detect organizational changes. This ongoing analysis surfaces high-potential account intelligence and equips sales reps with ready-to-send presentations, personalized messaging, ROI frameworks, and strategic talk tracks.
Key Features
- Early Opportunity Detection: Identify deals before they enter the pipeline.
- Built-in Sales Enablement: Automatically generated sales kits customized for each buyer.
- Hyper-Personalization: A unified platform offering persona-specific materials and go-to-market signals.
This launch responds to growing demand for predictive sales intelligence in a competitive B2B environment, where traditional lead generation methods often fall short. Early users have reported improved sales rep efficiency, faster qualification of opportunities, and higher win rates.
Sales professionals looking to sharpen their skills with AI-driven sales techniques can explore relevant AI sales courses that provide practical knowledge for leveraging tools like SalesPlay.
Your membership also unlocks:
