Meetingselect Names Frank Stoer as CEO, Signals AI Push in Events Booking
Frank Stoer has joined Amsterdam-based Meetingselect as chief executive officer, taking the helm of a self-booking platform for meetings and event spaces. The appointment, announced May 22, 2026, positions the company to expand AI capabilities and hospitality services globally.
Meetingselect operates a digital platform that allows organizations to search, compare, and book meeting and event venues. The self-booking model reduces friction in a traditionally manual process where corporate buyers contact venues individually.
AI and automation in event booking
The timing of Stoer's arrival reflects broader momentum in the MICE industry-meetings, incentives, conferences, and events-toward automation and AI-driven tools. Event planners and hospitality professionals increasingly use software to handle vendor selection, pricing, and contract management.
AI for Hospitality & Events encompasses multiple functions: matching client requirements to suitable venues, automating availability checks, and personalizing recommendations based on past bookings. AI Agents & Automation can handle routine tasks that previously required phone calls and email chains.
What this means for event professionals
For corporate event planners and hospitality managers, platforms like Meetingselect represent a shift toward self-service booking tools. These systems reduce dependency on direct sales relationships and compress decision timelines.
Venue operators and sales teams face pressure to integrate with such platforms or risk losing visibility to large corporate buyers. The trade-off: lower per-transaction friction against reduced direct client contact.
Stoer's background and specific strategic priorities remain undisclosed in available reports. His appointment suggests the company plans to compete more aggressively in a market where traditional venue booking still dominates but digital alternatives are gaining ground.
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