Meta Launches New AI Ad Tools to Boost Holiday Sales
Meta is rolling out AI-powered features to help advertisers maximize holiday sales through creators, Reels, and omnichannel ads. These updates aim to improve product discovery, ad performance, and shopper engagement as the holiday season approaches.
Creator Commerce Made Easier
Instagram’s creator marketplace now includes new filters that let businesses find partners by language and region quickly. Advertisers can also combine creator content with catalog ads and showcase testimonials directly within partnership ads. This streamlines collaboration and helps brands connect with the right influencers.
Upgraded Reels Features
Brands can now transform single media ads into shoppable formats on Instagram Reels. There’s also the option to add catalog video carousels and provide more product details when users swipe up. Early tests show these tweaks can increase conversions by up to 7%, making Reels a stronger sales channel.
Creative Diversification with AI
Flexible media options allow AI to repurpose ad assets across multiple placements, boosting conversions by 23% in trials. New creative insights and related media tools offer actionable recommendations to avoid ad fatigue and extend campaign reach.
Omnichannel Ads and Shops Expansion
Omnichannel ads, now available worldwide, optimize for purchases both online and in physical stores. Retailers like Target have seen a 51% increase in return on ad spend (ROAS) using these ads. Additionally, Shops ads are expanding into new markets including Mexico, Canada, Germany, France, Spain, Italy, and Japan.
Why This Matters for Sales Professionals
The holiday shopping season is critical for retailers, and Meta’s AI tools help advertisers target shoppers with engaging, shoppable content across channels. This means higher conversion rates and more efficient campaigns during a highly competitive period.
By leveraging these AI-driven features, sales teams can better connect with consumers—whether through influencer partnerships, video content, or omnichannel strategies—resulting in stronger holiday sales performance.
Bottom Line
Meta’s new AI ad tools provide practical ways to convert creative content into sales across online, in-store, and social media platforms. For anyone in sales, understanding and using these features can make a measurable difference this holiday season.
Your membership also unlocks:
