Metaforms Secures $9M to Automate Market Research Workflows for Global Agencies with AI Agents

Metaforms Raises $9M Series A to Automate Market Research with AI Agents

Metaforms has secured $9 million in Series A funding to expand its AI platform aimed at streamlining workflows for market research agencies. This San Francisco-based startup focuses on automating repetitive operational tasks, helping agencies manage capacity challenges and meet tight turnaround demands.

Leading the funding round was Peak XV Partners, with Nexus Venture Partners and Together Fund also participating. Since its founding in 2022 by Akshat Tyagi and Arjun S, Metaforms has raised over $10 million in total. The company’s AI agents tackle manual, time-consuming processes that typically slow down research projects.

Solving Workflow Bottlenecks in Market Research

Market research agencies often handle complex studies involving multiple steps like survey coding, coordinating with panel vendors, and validating data. For example, when testing doctor preferences for drug delivery methods, agencies spend days on these operational tasks. Metaforms’ AI agents automate such processes, freeing up human experts to focus on analysis and strategy.

The platform integrates smoothly with existing tools such as Decipher, SPSS, and Confirmit, so agencies don’t need to replace their current software. AI agents perform tasks including:

• Converting questionnaires into survey code
• Flagging data quality issues
• Coordinating with multiple panel providers
• Tracking quotas across multi-country studies

Rapid Adoption by Leading Agencies and Enterprise Clients

In just six months since its commercial launch, Metaforms has onboarded four of the top twenty global market research agencies, including Strat7. The platform now processes over 1,000 surveys monthly and serves numerous Fortune 500 companies. Notably, every client that begins with one AI agent expands usage to additional agents, reflecting a 100% expansion rate.

Addressing Industry Challenges and Growth Plans

The global market research industry, valued around $130 billion, faces pressure for faster delivery and cost efficiency without sacrificing quality. Metaforms helps agencies scale capacity without proportional increases in staff or operational complexity.

Shailendra Singh of Peak XV Partners highlighted Metaforms’ fast growth with large global agencies. Manav Garg from Together Fund pointed out the company as a strong example of Indian startups building globally relevant AI solutions. Nexus Venture Partners’ Jishnu Bhattacharjee and Arjun Gandhi emphasized the team’s customer-focused approach to AI.

The new funding will support tripling the company’s workforce and developing new features such as automated report generation and voice-based research workflows. Metaforms aims to process over 100,000 surveys annually while expanding language support and deepening integrations with popular research software.

Why This Matters for Marketing Professionals

For marketers relying on data-driven insights, faster and more accurate market research can accelerate decision-making. By reducing time spent on routine survey setup and data validation, agencies can deliver insights quicker and focus on strategic analysis.

Metaforms’ approach demonstrates how targeted AI tools can improve efficiency in professional services without disrupting established workflows. This opens opportunities for both startups and large companies to access high-quality market research with less overhead.

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