Microsoft and Gong Join Forces to Deliver Unified AI Sales Insights Across Copilot and Microsoft 365

Microsoft Teams Up with Gong to Deliver AI-Powered Sales Insights

Microsoft is partnering with Gong, an AI sales software startup, to bring AI-driven sales insights directly into Microsoft 365 apps like Copilot, Teams, Outlook, and Dynamics 365. This integration allows revenue teams to use Microsoft Copilot Studio for building custom agents that automate tasks and workflows, combining Gong’s data with CRM information.

Sales teams often juggle multiple platforms—CRMs, chat tools, email, revenue and analytics systems. This fragmentation leads to scattered data and inefficiencies in managing customer relationships. Microsoft and Gong are tackling this issue by unifying sales technology and data, enabling teams to make smarter decisions, boost productivity, and identify revenue growth opportunities more effectively.

AI Agent & Copilot Summit

The AI Agent & Copilot Summit is an event focused on the practical applications and outcomes of Microsoft Copilot and AI agents. Following its success in 2025, the 2026 summit will be held March 17-19 in San Diego, providing a platform to explore how AI can support sales and revenue teams.

What the Integration Means for Sales Teams

Gong’s AI platform analyzes customer conversations and offers insights that can help improve sales performance. Here are key benefits from the Microsoft-Gong integration:

• Accessible revenue insights: Conversation summaries, action plans, and risk alerts become available within Microsoft 365 workflows, giving sales professionals timely information without switching apps.
• Smarter sales engagement: Gong Anywhere for Outlook helps draft intelligent emails, track recipient engagement, and personalize outreach at scale.
• Automated CRM updates: Sales interactions sync automatically into Dynamics 365, cutting down on manual data entry and improving data accuracy.

With Microsoft Copilot Studio, developers can create custom Gong-powered agents that, for example, summarize pipeline changes or flag deals at risk—all within the familiar Microsoft ecosystem.

Emily He, Gong’s Chief Marketing Officer, described this partnership as opening “a new chapter in creating a more unified, efficient revenue engine.”

How the Integration Works

Microsoft and Gong are building a Microsoft Graph Connector for Gong, which integrates Gong’s customer interaction and revenue intelligence data into Microsoft Graph. This means Copilot in Microsoft 365 will have direct access to deal insights, customer context, and next steps pulled from Gong.

For example, if you ask Copilot for a deal summary or follow-up tasks, it will fetch that information straight from Gong. Sales teams interested in trying this can register for the beta program to access Gong data within Microsoft 365 Copilot.

For sales professionals looking to sharpen their AI skills and stay ahead in sales technology, exploring relevant courses on Complete AI Training can provide practical knowledge on using AI tools effectively.