MiQ to Present New Ad Formats and AI Innovations at Beet Retreat Berkshires 2025
From July 20 to 22, MiQ will highlight its latest ad formats and AI-driven advertising technology at Beet Retreat Berkshires 2025. Lara Koenig, VP of global partnerships at MiQ, emphasized the company’s focus on leveraging AI to meet advertiser needs within the streaming landscape. Interactive ad formats, including pause screen ads with direct purchase options, will be a central topic.
This announcement comes shortly after MiQ launched MiQ Sigma, an AI-powered platform that integrates over 300 data feeds and 700 trillion consumer signals to unify the programmatic advertising ecosystem.
AI-Driven Planning Gains Momentum
At the event’s Troutbeck estate venue, industry leaders will explore key themes such as streaming, video, AI, and retail media. Koenig noted that AI is becoming integral to media planning, highlighting how it can enhance audience targeting and campaign activation.
Supporting this trend, a recent August 2024 eMarketer survey found that nearly 60% of US ad buyers have either used or plan to use AI-powered tools. MiQ’s Sigma platform, launched in June, aims to simplify planning across fragmented channels by incorporating a “TV intelligence tool” that enables campaigns across linear TV, OTT, and YouTube.
Retail Media’s Expanding Influence on TV Advertising
Koenig pointed out the growing availability of biddable streaming and OTT services, alongside the increasing integration of retail media into streaming platforms. The acquisition of Vizio by Walmart illustrates how retailer data can be combined with connected TV targeting.
Additionally, partnerships with companies like Roku are making it possible for viewers to make direct purchases using their TV remotes, enhancing the immediacy and convenience of retail media in the streaming environment.
MiQ is a supporting partner of Beet Retreat Berkshires 2025, contributing to discussions that impact executive strategy across media and advertising sectors.
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