Mobile Shoppers and AI Set to Boost Amazon Prime Day Sales to New Highs
Amazon’s upcoming Prime Day event, running from July 8 to July 11, is expected to generate a record $23.8 billion in U.S. online sales. This marks a 28% increase compared to last year, highlighting strong consumer demand and evolving shopping habits.
Mobile devices will play a key role in this growth, driving an estimated $12.5 billion in sales—more than half of the total online spend during the event. The convenience of impulse purchases on smartphones continues to accelerate mobile commerce, making it a critical channel for sales professionals to focus on.
Buy Now, Pay Later Financing Gains Traction
Buy Now, Pay Later (BNPL) loans are expected to account for $1.8 to $1.9 billion of the total online spending during Prime Day, up 7.6% year-over-year. BNPL purchases will represent roughly 8% of all online sales during the event, showing that flexible payment options remain popular for consumers making larger or multiple purchases.
Discounts Drive Higher-Value Purchases
Retailers are offering discounts ranging from 10% to 24%, encouraging shoppers to spend more on higher-ticket items. Electronics will see the biggest boost, with premium products expected to make up 52% of sales in that category. Sporting goods and appliances will also see strong sales of pricier items, accounting for 32% and 29% of sales respectively.
Generative AI Emerges as a Shopping Assistant
One of the fastest-growing trends this Prime Day is the use of generative AI tools to assist with shopping. Traffic from AI-driven sources is forecasted to surge by 3,200% compared to last year’s event. This reflects a growing comfort among consumers in turning to AI for help with their purchases.
A recent survey of 5,000 U.S. consumers reveals how AI is being used in the shopping process:
- Conducting product research (55%)
- Receiving personalized recommendations (47%)
- Finding deals (43%)
- Getting gift ideas (35%)
- Discovering unique products (35%)
- Creating shopping lists (33%)
Among those who have used AI for shopping, 92% say it improved their experience, and 87% are more likely to rely on AI for bigger or more complex purchases. For sales professionals, understanding how AI influences buyer behavior can open doors to new strategies and customer engagement methods.
For those looking to enhance their skills in AI and its applications in sales and marketing, exploring AI training courses can provide valuable insights and practical tools.
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