Momspresso founders launch AI platform to decode what makes creative campaigns work
Vishal Gupta and Prashant Sinha, who previously founded Momspresso before its 2023 acquisition by Honasa, have launched Aigenc.ai, a marketing platform that pairs AI analysis with human judgment to help brands understand creative performance and execute campaigns faster.
The platform addresses a specific gap: marketers have access to performance data but lack systematic ways to understand which creative elements drive results. Aigenc.ai breaks down past campaigns into their component parts, links those elements to outcomes, and uses those patterns to generate and predict new concepts before deployment.
How it works
The platform operates across four functions. It analyzes historical campaigns by mapping creative attributes to performance metrics. It then generates new scripts, storyboards and concepts based on patterns from successful work. A predictive layer scores concepts before launch, and teams execute across strategy, creative, performance marketing, influencer partnerships and social media.
Gupta said the problem is structural: "Marketing teams today are drowning in performance data but starving for creative intelligence. Most brands still cannot systematically explain why one creative works and another fails."
Traditional agency structures operate in silos-creative teams separate from media buyers, influencer managers separate from social teams-which prevents learning from flowing across campaigns. Generative AI has accelerated content production without necessarily improving how brands learn from what works.
Prashant Sinha said faster content creation alone doesn't equal better marketing. "The next competitive advantage will belong to brands that can continuously learn which creative patterns drive business outcomes and act on that learning at speed."
Early results and target sectors
The company claims early work with a baby-care brand produced a 1.4-times revenue increase over six months and cut brief-to-deployment timelines by 40 percent. The team includes professionals from Unilever, PepsiCo, Ogilvy and Airtel.
Aigenc.ai targets consumer-facing sectors including FMCG, consumer durables, healthcare, retail, BFSI, automotive and travel.
Co-founder Sumit Solanki said the approach recognizes that automation handles scale while human judgment remains essential. "The strongest marketing systems of the future will combine machine-scale intelligence with human expertise."
For creative professionals, the platform represents a shift toward data-informed creative work-where decisions about what to produce rest on patterns extracted from past performance rather than intuition alone. Read more about AI for Creatives and AI for Marketing.
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