Murf AI Launches Falcon: 55ms Text-to-Speech API Built for Customer Support
San Francisco, CA - Murf AI has launched Murf Falcon, a text-to-speech API built for fast, multilingual voice experiences. Falcon delivers 55ms model latency, 130ms time-to-first-audio, support for 35+ languages, and data residency across 11 regions. Priced at 1 cent per minute, it targets production-grade performance with claims of outpacing ElevenLabs, Deepgram, and Cartesia in live environments.
If you run customer support, this matters. Faster voice means fewer awkward gaps, fewer talk-overs, and more natural call flows. Multilingual coverage and code-mixing reduce escalations and let you serve customers in their preferred language without spinning up separate bots.
What Falcon Brings to the Contact Center
- Real-time voicebots: Keep conversations flowing with 130ms time-to-first-audio and 55ms model latency. Calls feel responsive instead of scripted.
- Multilingual at scale: 35+ languages with MultiNative code-mixing. Handle bilingual callers (e.g., English + Spanish) in one sentence, naturally.
- Clear, consistent speech: Conversational prosody, fluent handling of disfluencies, and 99.38% pronunciation accuracy for product names, addresses, and acronyms.
- Lower cost to serve: At $0.01/min, large volumes like status updates, reminders, and knowledge base readouts become viable without sacrificing quality.
- Compliance-friendly: Data residency in 11 regions plus cloud and on-prem options for regulated environments.
Key Specs That Move Metrics
- Latency: 55ms model latency; 130ms time-to-first-audio reduces dead air and agent talk-over.
- Language coverage: 35+ languages beat common streaming TTS options on breadth and code-mixing.
- Voice quality: High accuracy and conversational delivery for fewer repeats and clarifications.
- Pricing: $0.01/min keeps experimentation and scale affordable.
Where to Use It First
- IVR and voicebots: Shipment status, billing FAQs, appointment changes, simple troubleshooting.
- Live agent assist: Real-time TTS for on-screen suggestions, compliance prompts, or language bridging.
- Proactive outreach: Payment reminders, reschedules, outage updates, and order confirmations.
- Multilingual workflows: One bot, many languages; no separate build per locale.
Quick Cost Math
Estimate your minutes and multiply by $0.01. For example, 250,000 minutes per month ≈ $2,500. For teams testing voice automation, the cost is predictable and easy to forecast.
Implementation Checklist for Support Teams
- Map high-volume intents that don't require complex reasoning (status, basic account info, scheduling).
- Set service-level targets for latency (e.g., TTFT ≤ 150ms) and track them in production.
- Choose languages and test code-mixing with real scripts and customer phrases.
- Define sensitive data policies; mask or avoid feeding PII into prompts where possible.
- Plan fallbacks: if TTS drops, route to a short holding message or live agent.
- Load test with real call recordings, accents, and noisy environments before scaling.
What Makes Falcon Different
Murf says Falcon runs on a compute-efficient proprietary neural architecture built for voice agents. The model aims to deliver the precision of larger systems with the speed of a lightweight design. Combined with edge deployment across 11 regions, it cuts network hops and tightens response times.
Enterprise Readiness
- Data residency: 11 regions for alignment with local requirements.
- Deployment: Cloud and on-prem options.
- Scale: Built for production workloads and global coverage.
How Customer Support Leaders Can Pilot Falcon in 2 Weeks
- Week 1: Pick 1-2 intents, write scripts in two languages, set success metrics (AHT, containment, CSAT proxy).
- Week 2: Run a limited rollout in off-peak hours, measure mispronunciations and latency variance, fix prompts, then expand.
Availability
Murf Falcon is available now. See details, samples, and docs at murf.ai/falcon.
Want Skills to Implement Voice in Support?
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About Murf AI
Murf AI provides enterprise-grade voice solutions used in 195+ countries by 300+ Forbes 2000 companies and over 6 million users. Falcon is its text-to-speech API for developers and voice agents, while Murf Studio and Murf Dubbing help teams create studio-quality voiceovers and dubs. The company has been recognized in the G2 Best Software Awards 2025 and maintains leadership positions on G2.
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