Nationwide Reports $73.2B in Sales, Expands AI Across Operations
Nationwide Insurance reported $73.2 billion in revenue for 2025, marking its fifth consecutive year of record sales and capping off its 100th year in business. The Des Moines-based insurer announced plans to expand artificial intelligence across claims processing, customer service, and product development.
The growth reflects a strategy centered on acquisitions, product launches, and digital investments. Nationwide has not disclosed specific financial targets or timelines for its AI expansion.
What's Changing
Nationwide plans to use AI to streamline claims processing and build personalized insurance products. The company has identified customer service as a priority area for technology deployment.
Details on implementation remain sparse. The company said it would share more information about its AI initiatives and growth strategy in coming months.
Why This Matters for Insurance Professionals
Nationwide's scale makes its technology decisions relevant across the industry. When a carrier with $73 billion in annual revenue commits resources to AI, it signals where the sector is moving-particularly in claims automation and underwriting.
For insurance professionals, understanding how major carriers deploy AI can clarify which skills are becoming essential. AI for Insurance covers applications in these areas, as does learning about Generative AI and LLM technologies that insurers are beginning to adopt.
Nationwide's announcement also reflects broader industry pressure. Competitors are investing in similar technologies, making AI competency increasingly relevant for underwriters, claims adjusters, and customer service roles.
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