Nayya and Paychex Partner to Personalize Employee Benefits with AI
Paychex and Nayya team up to embed AI benefits guidance in Paychex HR PEO, helping employees choose with confidence. 88% say decisions are easier; HR sees higher ROI.

Nayya Partners with Paychex to Empower Workforces with AI-Driven Benefits
Paychex and Nayya are teaming up to make benefits decisions simpler, clearer, and more effective for employees and employers. Nayya's AI-driven benefits intelligence is now built into the Paychex experience, so people can choose plans with confidence and HR teams can drive better results from their programs.
Instead of guesswork, employees get personalized guidance at the moments that matter most. Employers see better participation, higher satisfaction, and stronger ROI across their benefits portfolio.
What HR Leaders Get
- Embedded, AI-driven guidance inside Paychex HR PEO that reduces decision friction.
- Clearer plan comparisons that help employees select the right coverage for their needs and budget.
- Improved engagement and measurable outcomes you can report to leadership.
"Benefits should never be a guessing game. For too long, companies have struggled to balance clarity and complexity in how employees make sense of, access, and select their benefits. Today, that changes," said Sarah Liebel, President, Nayya. "Our partnership with Paychex, a trusted leader supporting hundreds of thousands of businesses across the U.S., marks a bold step toward a more connected benefits ecosystem. Together, we are transforming how employees engage with benefits and thrive at work."
"As the benefits landscape becomes increasingly more complex, we are more committed than ever to our purpose of helping businesses succeed," said Glynn Frechette, vice president and general manager of Paychex HR PEO. "We are excited to be collaborating with Nayya to bring their powerful, AI-driven technology to our Paychex HR PEO customers. With Nayya's support, we are simplifying what can be an overwhelming experience for many employees so they can focus on making the right benefits selections for them and their families."
Proven Impact
- 72% of employees say they achieved the right balance of cost and coverage.
- 88% say benefits decisions are easier.
- 75% feel more confident selecting their benefits.
What This Means for Your HR Team
- Reduce ticket volume during open enrollment with clearer, in-flow guidance.
- Drive higher plan fit and satisfaction while lowering second-guessing and rework.
- Track outcomes that matter: enrollment completion rates, plan appropriateness, HSA/FSA adoption, and post-enrollment support volume.
- Use real employee scenarios in pre-enrollment comms to set expectations and build trust.
How It Works Inside Paychex HR PEO
Nayya's intelligence is embedded in the Paychex experience, guiding employees through benefits selection and key life events. The result is fewer questions, faster decisions, and a benefits experience people actually use.
Together, Paychex and Nayya are setting a new standard for benefits orchestration-simplifying complexity for employees and giving organizations better participation, satisfaction, and ROI.
Learn more about each company's solutions: Paychex and Nayya.
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