Nectar Social Raises $30 Million to Build AI Operating System for Marketers
Nectar Social, an AI platform that automates marketing workflows across social media and commerce, closed a $30 million Series A round led by Menlo Ventures and Anthropic's Anthology Fund.
The company positions itself as an operating system for marketing teams. It deploys autonomous AI agents to handle social media activity, creator management, competitive intelligence, and commerce conversations across channels-consolidating work that typically requires separate tools for each platform.
Nectar Social exited stealth last year. The startup was founded by sisters Misbah and Farah Uraizee, both former Meta employees. Misbah serves as chief executive.
The platform pulls data from multiple sources through partnerships with Meta and Reddit, allowing brands to manage campaigns from a single interface rather than toggling between tools.
Misbah said the funding would support hiring in applied AI, engineering, and sales. The company plans to expand its team across these functions.
For marketing teams managing multiple social channels and creators, AI for marketing tools like this address a core operational challenge: tool sprawl. Nectar's approach of using AI agents and automation to consolidate workflows reflects a broader shift toward agentic systems in enterprise software.
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