Olto Secures $5.1M to Personalize B2B Software Demos with AI

Olto Secures $5.1M to Change How B2B Sales Teams Demo Software with AI

Olto, an AI-powered demo engineer for B2B sales teams, has raised $5.1 million in pre-seed funding. The round was co-led by Nexus Venture Partners and The General Partnership, with additional support from Afore Capital, Recall Capital, Ligature, FirstHand, and several prominent founders and executives.

The platform upgrades every buyer interaction—whether it’s a live demo call, outbound outreach, or inbound engagement—into a highly effective product experience. Olto creates context-aware demo environments and interactive tours tailored to each sales opportunity in the CRM, acting as an always-on AI demo engineer for the entire go-to-market process.

Leadership with Proven Track Records

Olto was founded by former Amazon executives Kintan Brahmbhatt and Jean-Baptiste Chaput, with Pranav Midha, another Amazon veteran, joining as founding engineer. Brahmbhatt played a key role in launching Amazon Music and Amazon’s podcasting business, and co-invented Prime Video’s X-Ray feature, which provides contextual content information to millions of users.

“At Amazon, we pioneered just-in-time personalization to change how consumers engage with media,” said Kintan Brahmbhatt, CEO and co-founder of Olto. “With Olto, we’re bringing that same approach to B2B software. Every seller now has an expert demo engineer that’s always available, always up to date, and customized for the buyer.”

Meeting the Demand for Personalized Sales Experiences

B2B buyers expect personalized, consumer-grade experiences. At the same time, sales leaders need to speed up sales cycles and do more with smaller teams. Traditional product demos are often manual, inconsistent, and rely heavily on limited solutions engineering resources. This creates bottlenecks that slow down deal progress.

Olto tackles this by integrating directly with a company’s CRM and live product. It overlays intelligent, prospect-specific data onto real interfaces. Behind the scenes, Olto uses a custom entity resolution engine and a flexible orchestration layer powered by multiple large language models (LLMs) to personalize demos in real time. It adapts smoothly to product updates, removing delays and reducing the upkeep needed with older demo tools.

Abhishek Sharma, managing director at Nexus Venture Partners, said, “Sales teams spend countless hours preparing demos manually, often delivering generic presentations that don’t connect with prospects. Olto’s AI-first platform cuts that time down and creates targeted experiences that accelerate sales cycles. Kintan and JB’s experience building ML-driven products at Amazon gives them a clear edge in solving this challenge.”

Phin Barnes, co-founder at The General Partnership, added, “Kintan and JB naturally apply their consumer product expertise to a major bottleneck in enterprise sales: demo delivery. They’ve created an AI-native system that improves how buyers experience products, beyond simply automating workflows.”

Results That Matter for Sales Teams

Early users of Olto report impressive outcomes, including up to a 70% reduction in demo prep time and higher win rates. Customers already using the platform include Demandbase, Eightfold.ai, Qventus, and Jiminny.

• Kyle Gutke, Vice President of Solutions Consulting at Demandbase, said, “Olto’s product has become essential to our demo process. It’s easy to use and helps highlight key solution features, especially with the ability to hide sensitive info in real time. The team is very responsive and professional.”
• Ethan Jones, VP of Solutions Consulting at Eightfold, shared, “Olto helped us achieve a new level of demo personalization that was impossible without engineering support. Now we can instantly show prospects how our platform fits their use case, without hours of manual setup. It’s transformed how we demonstrate value.”

For sales professionals interested in improving demo efficiency and buyer engagement, exploring AI-driven demo tools like Olto can be a smart move. To learn more about AI applications in sales and demo automation, check out the automation courses available at Complete AI Training.