Oman Integrates AI to Prepare Its Media Workforce for the Future
Oman’s Ministry of Information is actively embedding artificial intelligence (AI) into its digital transformation efforts, focusing on equipping the media workforce with new skills. A recent event highlighted how AI can boost efficiency and deepen audience understanding, while also addressing challenges like data privacy and skill gaps.
This initiative reflects Oman’s commitment to preparing its media professionals for a future where AI plays a central role in communication and public information.
AI as a Core Element in Media Transformation
The Ministry of Information recently hosted a workshop titled “Media between digital transformation and artificial intelligence: How and why?”. The event gathered government officials and media experts to discuss how AI is reshaping media functions, content creation, and audience engagement.
Topics included handling the explosion of data in media, personalising content, and using AI tools to analyse audience behaviour more effectively. The goal is to build a media system that is more data-driven and responsive to public needs.
Workforce Readiness: A Priority
Motivational speaker and corporate trainer Khalid Taha led the sessions, stressing that AI is no longer optional but a foundational part of modern communication and decision-making. He highlighted the urgent need for workforce readiness to keep pace with evolving AI technologies and data environments.
Taha pointed out that while AI opens doors to innovation, challenges like data privacy concerns and workforce skill shortages remain. Addressing these issues requires focused reskilling programs and strategic planning to ensure the media workforce can effectively use AI tools.
Strategic Importance for Oman’s Digital Economy
This focus on AI aligns with Oman’s larger digital economy objectives, where the media sector is seen as key to driving growth through technology adoption. By upskilling its media professionals, Oman is positioning itself to benefit from AI-driven improvements in communication and public engagement.
- Increased operational efficiency through AI-powered workflows
- Deeper insights into audience preferences and behaviour
- Enhanced content personalisation for public information
- Addressing data privacy and ethical considerations
- Targeted reskilling to close skill gaps in AI technologies
For PR and communications professionals, understanding how AI tools can transform media workflows is essential. Upskilling in AI-related areas can open new opportunities and improve the ability to craft data-informed narratives.
Those interested in expanding their AI skills may find relevant courses and certifications through platforms like Complete AI Training, which offers practical programs tailored for various job roles in communications and media.
Your membership also unlocks:
