Omnisend launches AI suite to simplify email marketing for eCommerce brands

Omnisend Launches AI-Driven Tools to Simplify Email Marketing

Omnisend has introduced a new suite of AI-powered features aimed at making email marketing easier, faster, and more effective for eCommerce brands. These tools help marketers automate routine tasks and deliver more personalised messages, cutting down preparation time and improving campaign results.

Žilvinas Lešinskas, Omnisend’s VP of Product, explains that the goal is to remove busywork from marketing. The new AI features let marketers focus on creative strategy while Omnisend handles the complex tasks behind the scenes.

Segment Audiences with Simple Language

The AI Segment Builder, currently in beta, allows marketers to create audience segments by describing them in plain English. For example, typing “customers who bought jeans last winter” or “subscribers who haven’t opened emails in three months” generates precise segments instantly. This replaces what used to be a time-consuming process with something that takes seconds, enabling smaller teams to run sophisticated, data-driven campaigns.

Create Content Quickly and Consistently

Omnisend’s new AI tools also help craft email content that resonates with the audience. They pull brand elements like logos, colours, fonts, and tone of voice directly from a brand’s website to keep messaging consistent. Key features include:

• Subject Line & Preheader Generators: Generate attention-grabbing subject lines and preheaders using proven data to improve open rates.
• Direct Copywriting & AI Writer: Produce complete, branded email content in multiple languages. The AI Writer suggests copy tuned to the brand’s style, grammar, and best marketing practices to improve email impact.

Deliver More Relevant Product Recommendations

The Personalised Product Recommender uses AI to analyse each customer’s browsing behaviour and suggest products they are likely to be interested in. Currently available for automated workflows and soon for regular campaigns, this feature works alongside Omnisend’s dynamic content personalisation tools to boost engagement through relevant offers.

Why Email Marketing Remains Essential

Despite predictions of its decline, email marketing remains a powerful channel—especially when combined with automation and personalisation. Omnisend’s investment in AI tools reflects the ongoing evolution of email marketing to meet current needs.

New features like natural-language segmentation and automated copywriting make it easier for eCommerce marketers to engage customers effectively without complex setups. As Omnisend puts it, “Email & SMS marketing shouldn’t require a PhD.”

For marketers looking to sharpen their skills in AI and automation, exploring dedicated training courses can be a great next step. Platforms like Complete AI Training offer resources tailored to marketing professionals eager to integrate AI into their workflows.