OpenAI Plans to Take a Cut of ChatGPT-Driven eCommerce Sales
OpenAI is moving toward earning revenue from eCommerce by taking a commission on sales made directly through ChatGPT. According to a recent report, the AI company intends to integrate a checkout system within ChatGPT, allowing users to complete purchases without leaving the platform.
This approach extends beyond the current model, where ChatGPT displays products and links users to external retailers. With this new setup, sellers who close sales inside ChatGPT would pay OpenAI a commission, creating a fresh revenue stream for the company.
Shifting from Subscription to Transaction-Based Revenue
OpenAI’s earnings have primarily come from subscription fees for premium services. The plan to monetize eCommerce sales represents a strategic pivot to generate income from users of its free service as well.
This move is also a direct challenge to Google. With more consumers relying on AI chatbots for searching and shopping, OpenAI is positioning itself as a competitor in both search and eCommerce. Reports suggest OpenAI is even developing its own web browser to further compete with Google’s dominance.
Partnerships and Early Development
OpenAI has already partnered with Shopify, a major eCommerce platform, to explore this opportunity. Early versions of the integrated shopping experience have been shown to brands, with financial terms under discussion.
Meanwhile, other AI shopping assistants like Perplexity are already offering merchants free programs to help shoppers find products through AI-driven queries. This signals a growing trend where AI tools are becoming integral to online sales.
AI Sales Assistants: The New Face of Online Selling
Leading AI retail systems are evolving from simple chatbots to highly sophisticated sales assistants. These assistants do more than answer questions—they anticipate customer needs and understand product benefits deeply.
- They use psychographics and closing techniques to guide shoppers from inquiry to purchase.
- They explain why certain features matter, such as why an OLED screen enhances viewing or how a fast shutter speed benefits sports photography.
This approach transforms digital engagement by offering a more personalized, effective shopping experience. As AI sales assistants become more human-like, they raise the bar for how customers expect to interact with online stores.
What Sales Professionals Should Watch
For sales teams, this shift means adapting to AI-powered tools that can handle much of the customer journey. Understanding how AI integrates into eCommerce platforms will be key to staying competitive.
Embracing AI assistants can help close deals faster and provide customers with real-time, relevant product insights. Keeping up with these technologies will be essential for maximizing online sales opportunities.
Sales professionals interested in exploring AI-driven sales techniques can find valuable resources and training at Complete AI Training.
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