Othello Debuts AI Sales Assistant to Boost Team Performance and Accelerate Deal Closings

Othello Launches AI Sales Assistant to Help Sales Teams Close Deals Faster

Othello, a new AI-powered sales assistant, has officially launched after months in development. Its goal is simple: help sales and go-to-market teams boost productivity, close deals more quickly, and improve consistency across the board. Built on a proprietary AI model, Othello acts as a real-time partner for sales reps, guiding, automating, and coaching them through every stage of the sales process.

The company was founded less than a year ago by Jared Zelman, CEO, and created by the team behind Cicero. In less than six months, Othello has attracted over 5,000 users, including professionals from multiple Fortune 500 companies, and is on track to reach $1 million in revenue within its first half-year. This growth highlights the increasing demand for AI tools that raise individual performance and team efficiency.

Helping Every Rep Perform Like a Top Performer

"Most sales teams face the same problem: 20% of reps deliver 80% of the results," said Jared Zelman. "We built Othello to change that. Our AI Sales Assistant helps every rep perform at a higher level by reinforcing best practices throughout the sales cycle."

Othello acts like a wingman, ensuring reps prepare properly for meetings, say the right things during calls, and follow up effectively to close deals. It integrates smoothly with tools many sales teams already use, including Salesforce, HubSpot, Zoom, and Slack.

How Othello Works in Your Sales Workflow

• Before meetings: Othello auto-generates call briefs with key prospect info, likely objections, and recommended next steps.
• During calls: It provides real-time coaching through digital cue cards, guiding reps on what to say and how to handle objections.
• After calls: Notes are logged automatically, CRM fields updated, and follow-up tasks created, saving hours of manual work.

This approach saves time and helps reps close deals more consistently.

Insights for Sales Leaders

Beyond supporting reps, Othello gives managers tools to track how time is spent, spot inefficiencies, and reinforce what’s working across the team. For companies with custom sales processes, Othello’s AI can be trained on internal data, ensuring every rep follows the company’s unique methodology. If no custom process exists, it uses a proven general sales framework, making it easy to adopt at any stage.

Real Results from Othello Users

Users report a 10-15% increase in win rates, an 8-10% reduction in sales cycle length, and over seven hours saved per week per rep. These improvements help teams scale faster without needing to add headcount.

Othello isn’t just another automation tool—it’s a platform that brings structure, consistency, and real-time intelligence to every part of selling. For sales professionals focused on performance and predictable growth, it’s quickly becoming an essential part of their tech stack.

Learn More

Discover how AI can support your sales process and boost your team’s results. Visit Othello's website for details.