Otter PR Leads Brands to the Top of AI Search Rankings with Next-Gen Optimization Strategies

Otter PR Leads the Way in AI Search Optimization for PR Professionals

Otter PR, a recognized leader in public relations, is setting new standards by focusing on AI search optimization and generative engine optimization (GEO). The agency is expanding its expertise beyond traditional Google rankings to include AI-driven platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Co-Pilot.

With a reputation for innovation and adaptability, Otter PR has earned top rankings on Clutch, G2, and UpCity, and has been featured on the Inc. 5000 list for two consecutive years. Their approach leverages the proprietary OTR™ Process (Own the Relationship), which emphasizes precise outreach, real-time trend monitoring, and strong journalist connections to help brands thrive in AI-powered search environments.

Understanding AI Search Optimization

AI search optimization focuses on improving a brand’s visibility and credibility within AI-generated search results. Unlike traditional SEO, this involves creating content that AI systems recognize as authoritative and trustworthy so that these systems cite the brand when responding to user queries.

Otter PR specializes in crafting content optimized for large language models (LLMs). This strategy ensures clients are not just found by AI search tools but are also trusted and properly cited in AI-powered recommendations.

• AI visibility audits
• Citation mapping
• Structured content optimization (schema, FAQ, HowTo)
• Press-driven E-E-A-T building
• Competitor AI benchmarking

Otter PR has helped clients earn coverage in major outlets like Forbes, Business Insider, and USA Today—sources frequently referenced by AI-generated responses.

Why PR Professionals Should Care

The future of search is moving toward AI-powered engines. Brands that overlook optimizing for AI search risk losing visibility and influence, especially as answer engine optimization (AEO) reshapes how audiences discover information.

By combining award-winning PR strategies with AI search optimization, Otter PR helps clients achieve:

• Increased visibility in AI-generated snippets and answers
• Enhanced brand authority and trustworthiness
• Earlier engagement in the buyer’s journey
• Higher quality leads from AI-driven recommendations

Clients embracing this approach have reported measurable growth in AI search presence and stronger positioning as go-to sources in their industries.

Get Started with AI Search Optimization

PR and communications professionals looking to evaluate their brand’s current AI search standing can request a free AI visibility audit from Otter PR. This assessment identifies opportunities to improve AI citations and rankings to maintain competitive visibility.

Learn more about how to lead conversations in AI search at otterpublicrelations.com.

About Otter PR

Otter PR is a fast-growing agency known for building thought leaders and innovative brands. Ranked among the top 100 PR firms nationwide, Otter PR combines fresh perspectives with proven PR tactics. Their work has been featured in Yahoo! Finance, Forbes, Entrepreneur, and other respected outlets.

The agency has earned accolades from Clutch, G2, UpCity, and O’Dwyer’s, and has made the Inc. 5000 list of fastest-growing U.S. companies for two years in a row. Otter PR also holds numerous Silver and Gold Stevie awards, highlighting its commitment to excellence in PR and communications.