Persado to Present AI Innovations at FinovateFall 2025
Persado, a leader in AI-driven marketing compliance and performance solutions, has announced that its President and Co-founder, Assaf Baciu, will speak at FinovateFall 2025 in New York City on September 8. This event is a key fintech conference that highlights new technology and ideas for the financial and banking sectors.
Recognized as a 2025 Finovate Awards Finalist for Best RegTech Solution, Persado is also showcasing its latest innovation: Marketing Compliance AI. This tool integrates marketing technology with regulatory technology to automate the creation of compliant, high-performing customer messages. It helps financial institutions quickly identify risks and resolve compliance issues, cutting legal review times by 90% and campaign cycle times by 80%. These efficiencies accelerate time to market and support growth.
Event Details
- Who: Assaf Baciu will join executives from Ally Financial, Cornerstone Advisors, TRAC.vc, and Wells Fargo for a panel titled "Power Panel: Getting Beyond the Hype — How can financial services providers harness AI, GenAI & Agentic AI to make or save money?" The session will be moderated by Jason Henrichs, CEO of Alloy Labs.
- What: The panel will discuss practical AI applications in financial services, ways to establish AI assurance frameworks, and strategies for responsible AI adoption. Attendees include financial services leaders, media, and analysts interested in how AI can generate compliant, personalized content across channels like email, web, SMS, social media, and more.
- Where: FinovateFall Conference, The Marriott Marquis Times Square, New York City.
- When: September 8, 2025, from 4:35 to 5:10 pm (panel session). Meetings with Persado representatives will be available on September 8 and 9.
Eight of the 10 largest U.S. banks already use Persado AI to create compliant, engaging marketing content that supports customer acquisition, application completions, cross-selling, and loyalty programs.
About Persado
Persado offers an AI-powered marketing platform that combines content generation and personalization with automated compliance risk analysis and resolution. Trusted by major brands in financial services, retail, travel, and telecom—including Ally, Chase, Lending Club, NatWest, and Verizon—Persado uses real interaction and transaction data from 1.2 billion consumers. This data helps refine language and emotional response to boost customer engagement and business outcomes.
For marketers looking to improve content compliance and performance with AI, Persado’s approach offers measurable results and faster campaign execution.
To learn more about how Persado supports the financial services sector, visit their Financial Services page. To schedule a meeting at FinovateFall, contact hello@persado.com.
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