Poynter launches AI hub for journalists and news audiences
The Poynter Institute opened a centralized AI resource center on Poynter.org on May 14, bringing together training, ethics guidance, and media literacy tools for newsrooms and the public.
Newsrooms are adopting AI in different ways. Some use it to transcribe interviews, summarize public meetings, and process documents for investigations. Others have banned it entirely. Most fall somewhere between those positions.
Audiences, meanwhile, encounter AI-generated images and videos with increasing frequency. Misleading websites and newsletters powered by AI also proliferate.
What the hub includes
The new hub centralizes Poynter's existing work across several areas:
- Training courses and live webinars on using AI responsibly in reporting workflows
- Ethics frameworks from the Newmark Ethics Center to guide transparent AI use in newsrooms
- Media literacy resources from MediaWise to help the public understand AI-driven content
- Consulting services for organizations developing AI strategies
- Fact-checking resources from PolitiFact focused on identifying AI-generated misinformation
On May 27, Poynter will hold a live webinar called "Using AI Effectively." The session covers where AI can improve reporting-finding sources, documents, and data faster-and where caution is warranted.
The problem newsrooms face
Alex Mahadevan, director of MediaWise and head of Poynter's AI Innovation Lab, said most advice newsrooms receive about AI strategy is "too abstract, misguided or frankly offensive to act on."
The hub aims to provide practical guidance instead. It helps newsrooms use AI without eroding audience trust, while equipping readers to understand how AI affects the information they see daily.
Audiences report feeling overwhelmed and skeptical about news. Poynter's work addresses this gap by keeping journalism understandable and connected to the communities it serves.
The AI hub is now accessible from the main navigation on Poynter.org.
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