PraxisPro Launches AI-Powered Sales Coaching Platform for Life Sciences
Wednesday, 21 January 2026, 16:23
Life sciences sales has a training gap. Kem Badger felt it first-hand as a rep and trainer: fragmented playbooks, inconsistent coaching, and no scalable way to pass on what actually works. He teamed up with Bhrugu Giri to change that, building PraxisPro specifically for pharma, biotech, and med device teams.
Badger's belief is simple: better-trained salespeople help therapies reach patients faster. "When commercial interactions with providers of medical services are ineffective, patients do not get a fair chance at therapies that could significantly change their lives." - Kem Badger
Launch, Product, and Funding
PraxisPro officially launched in 2023, with the first production-ready platform arriving in 2025. The company recently raised a $6M seed round led by AlleyCorp, with participation from FlyBridge, South Loop Ventures, and Zeal Capital Partners. The funds will fuel research and development.
The platform is autonomous and integrates with corporate systems. Under the hood, it uses small language models trained on life sciences data to capture the nuance of provider conversations and the constraints of compliant selling.
What the Platform Actually Does
- AI role-play: An agent that lets reps practice calls before real meetings, including likely objections and follow-ups.
- Conversation planning: Map the next 15 interactions in a cycle, align on topic sequencing, and prep materials.
- Compliance-aware coaching: Keep messaging within guardrails and support accurate communication of patient needs to providers.
- Enterprise-ready: Works alongside existing software so managers don't have to reinvent their stack.
Compared with generic role-play tools like Quantified or SmartWinnr, PraxisPro focuses on smaller, domain-specific datasets for the life sciences context. That specificity matters when every claim and every answer must align with medical, legal, and regulatory standards. For teams that want a reference point, see FDA guidance via the Office of Prescription Drug Promotion (OPDP).
Why Sales Leaders Should Care
- Faster ramp: Turn field learnings into repeatable practice reps can access on demand.
- Consistent messaging: Keep claims aligned with approved content and reduce off-label risk.
- Better call outcomes: Prep for the next 2-3 interactions, not just the next one.
- Scalable coaching: Managers can focus on high-impact feedback while AI handles reps' daily reps.
- System fit: Use existing CRM and enablement tools; avoid process sprawl.
How to Pilot It (Practical Playbook)
- List your top 10 call types by specialty and product stage.
- Collect common objections, approved responses, and references (medical/legal reviewed).
- Stand up a 6-8 week pilot with one district or therapeutic area.
- Track three metrics: message adherence, next-step rate, and time-to-ramp for new reps.
- Review call plans weekly and compare to actuals; adjust prompts and content accordingly.
- Integrate with CRM for call notes and activity logging so managers see progress in one place.
Founder's Take
Badger's goal is to make preparation a habit, not a scramble. "If we can empower commercial teams to prepare, practice, and interact at a higher level, consistently and responsibly, then we will improve commercial operations and help ensure that innovative therapies reach the patients who need them most." - Kem Badger
What's Next
PraxisPro plans to strengthen R&D, expand its AI coaching capabilities, and deepen its life sciences training models. The aim: clearer provider conversations, faster onboarding, and better access to medical solutions for doctors and patients.
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