Profit.co brings AI-powered strategy execution to GITEX GLOBAL 2025
Strategy succeeds when execution becomes predictive. At GITEX GLOBAL 2025, Profit.co will show executives, HR leaders, and managers how to close the strategy-execution gap with AI, analytics, and tight integrations - and do it at enterprise scale.
The showcase runs October 13-17, 2025 at Dubai World Trade Centre. Visit stand H6-11 to see how AI can turn planning cycles, performance reviews, and portfolio decisions into an always-on, data-led system of execution.
Why this matters to leadership
- Move from lagging indicators to early warnings, so you can reallocate resources before targets slip.
- Give managers real-time visibility into OKRs, scorecards, projects, and people metrics in one place.
- Replace manual status reports with automated updates that increase accuracy and speed.
- Integrate with 80+ systems to reduce swivel-chair work and standardize performance data across the organization.
What Profit.co will demo at GITEX
- Predictive Goal Analytics (Athena): AI flags risks early, surfaces blockers, and recommends next steps to keep goals on track.
- Real-Time Performance Insights: Dashboards and narratives that simplify executive decision-making.
- Automated Progress Tracking: Hands-free updates and reporting aligned to OKRs, KPIs, and initiatives.
- Smart Integrations: Connect strategy, projects, and people data across 80+ business systems for a unified view.
Use cases you can put in play this quarter
- Refresh company OKRs and cascade to departments with AI-assisted target setting.
- Link Balanced Scorecard measures to your project portfolio and budget approvals.
- Set AI-driven risk thresholds for critical KR/KPI slippage and trigger auto-escalations.
- Generate performance review summaries with AI narratives tied to outcomes, not activity.
- Standardize executive dashboards with weekly snapshots and forecasted attainment.
Questions to bring to stand H6-11
- Data and security: encryption, SOC 2/ISO posture, and data residency options in the Middle East.
- Integration depth: ERP, HCM, CRM, PM, BI tools - native vs. API, sync frequency, and field mapping.
- Time-to-value: implementation timeline, typical adoption curve, and change management support.
- Governance: role-based access, audit trails, approval workflows, and versioning of goals.
- Templates: OKR and scorecard libraries for industry-specific use in the region.
- Commercials: pricing model, services, and total cost of ownership at scale.
Event details
- Dates: October 13-17, 2025
- Venue: Dubai World Trade Centre
- Stand: H6-11
- Theme: AI Driven Acceleration
- More on the event: GITEX GLOBAL
What leadership will hear
"GITEX is the perfect platform to showcase how AI-driven strategy and performance management accelerate business results," said Bastin Gerald, CEO of Profit.co. "The Middle East is at the forefront of AI innovation, and we're excited to demonstrate how Profit.co can help businesses unlock their full potential."
About Profit.co
Profit.co provides AI-enabled OKR, Balanced Scorecard, Project Portfolio Management, and Performance Management software used by startups to Fortune 500 companies. The platform's Performance Triangle connects Plan (OKRs and scorecards), Process (tasks, projects, timesheets, collaboration), and People (engagement, recognition, reviews) to turn strategy into execution. Expert coaching, consulting, and 24/7 live support help teams adopt quickly and scale confidently.
About GITEX GLOBAL 2025
Now in its 45th edition, GITEX GLOBAL is the world's largest tech and AI event, spanning 40+ halls across Dubai World Trade Centre and Dubai Harbour, focused on AI-driven acceleration for business growth and innovation.
Next step for your team
If you're building AI skills for strategy, operations, or HR, explore role-based learning paths here: AI courses by job.
Source: Profit.co
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