PRophet Integrates UNICEPTA, Launches Unified Brand and Enhanced Media Intelligence Suite
PRophet, a communications technology suite backed by Stagwell (STGW), has completed the integration of UNICEPTA following its acquisition in December 2024. Now operating as PRophet Media Intelligence, UNICEPTA’s media intelligence capabilities join PRophet’s portfolio, creating one of the largest comms tech suites worldwide.
This integration consolidates three core AI-powered solutions that support PR and social media professionals in improving their productivity and results:
- PRophet Media Intelligence (formerly UNICEPTA): Offers global media monitoring, market intelligence, and social listening tools. It delivers comprehensive insights and analysis to communications teams across industries.
- PRophet Earn: Utilizes predictive, cognitive, and generative AI to identify and engage with high-authority journalists and influencers most relevant to your campaigns.
- PRophet Influence: Powered by influencermarketing.ai, this tool supports influencer discovery, analytics, brand safety, and campaign tracking for precise influencer marketing management.
Aaron Kwittken, PRophet’s Founder and Global CEO, highlighted the significance of the integration: “Bringing UNICEPTA into PRophet equips clients with the technology, expertise, and data necessary to grow, protect, and lead enterprise communications.” This move also aligns with PRophet's goal to provide communicators with unified tools suitable for today’s complex media environment.
Leadership Changes
As part of the integration, UNICEPTA’s co-CEOs have taken on new roles within PRophet. Sebastian Rohwer becomes Chief Client Services Officer and Managing Director for Central Europe, while Alexander Peinemann assumes the positions of Chief Operating Officer and Chief Transformation Officer.
Brand Evolution and Growth
PRophet has launched a new website and refreshed its visual identity to reflect the combined brand’s evolution and ongoing commitment to innovation in communications technology. This integration marks a new growth phase, uniting global talent and markets to advance the capabilities available to PR professionals worldwide.
Learn more about PRophet’s offerings and updates at www.prprophet.ai.
About PRophet
PRophet offers a suite of AI-powered SaaS software and services designed for PR, social media, and influencer marketing professionals. Its focus is on empowering “communications engineers” — professionals who combine human insight with AI tools to optimize media relations and campaigns.
- PRophet Media Intelligence: The largest provider of global media monitoring, market intelligence, and social listening tools that deliver actionable insights.
- PRophet Earn: Leverages AI to help users discover and engage with journalists and influencers likely to respond positively to their content, improving media outreach efficiency.
- PRophet Influence: Offers influencer discovery and campaign management solutions, emphasizing analytics and brand safety.
PRophet has received several accolades, including PRovoke Media’s Innovation SABRE awards (2023-2025), a 2024 Webby Award, and inclusion in PR News’ 2024 Tech Hotlist. The company operates out of New York City, with offices across Washington DC, London, Cologne, Berlin, Zurich, São Paulo, and Shanghai, and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions for marketers.
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