Proton.ai Launches Pronto: AI Assistant Simplifying Sales Admin for Distributors
Proton.ai has introduced Pronto, a conversational AI assistant aimed at easing the administrative burden on distribution sales reps. According to LinkedIn’s Global State of Sales Report, sales reps spend only 30% of their time actually selling. The remaining 70% is consumed by manual tasks—pulling customer data, checking stock, drafting follow-ups, and switching between multiple systems.
Pronto changes this by allowing reps to complete multi-step workflows in seconds with a simple prompt, all without switching tools or re-entering data.
Built for Sales Reps, by Sales Reps
Benjamin Cohen, CEO of Proton.ai, puts it simply: “The future of sales in distribution isn’t hidden in dashboards or buried in admin work. It’s reps spending more time with customers while AI handles the busywork in the background—drafting emails, keying in orders, and queuing up follow-ups. Reps just review and move.”
This straightforward approach is what sparked the creation of Pronto. Cohen’s vision was AI that feels natural and fits seamlessly into the workflows sales reps already use. Early adopters like Purity, ORS Nasco, and Replenex didn’t just validate the idea—they helped shape Pronto by testing features and providing feedback based on everyday sales challenges.
Matthew James, President & CEO of Purity Life, shared: “Pronto is like each rep having a sales assistant at their fingertips. It helps our outside sales team spend more time selling and less time analyzing.”
Kevin Short, CEO of ORS Nasco, added, “Proton built Pronto the right way: inside the CRM, with input from the people who use it every day.”
Matt Cohen, President of Replenex, noted, “This is where sales tech needs to go. AI that actually reduces effort, not adds to it.”
What Sales Reps Can Do with Pronto
Pronto is already helping reps by enabling them to:
- Pull a customer’s top spending categories
- Identify top products and purchasing gaps
- Check stock availability and suggest alternatives
- Draft personalized recommendation emails
- Log call notes and next steps
All of this happens within a single conversation thread, fully integrated into Proton’s platform—no tab-switching, no manual data entry.
Why This Matters
Every minute counts in sales. Pronto helps reps shift from reacting to being proactive. More time with customers means stronger relationships. Sales managers get better visibility into rep activity without constant follow-ups. Teams finally get a workflow built to keep pace with their day.
Looking Ahead
Pronto’s launch is just the start. Proton.ai plans to expand its capabilities soon, adding support for quote and order entry. It will also proactively flag critical issues like stalled deals or missed follow-ups before they become problems. This will turn Pronto from a helpful assistant into a fully integrated sales agent.
For sales professionals interested in learning more about AI tools that can boost sales productivity and efficiency, check out Complete AI Training’s automation courses.
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