Qualtrics Completes $6.75 Billion Acquisition of Press Ganey Forsta
Qualtrics announced the completion of its acquisition of Press Ganey Forsta on May 18, 2026. The deal, valued at $6.75 billion, represents the largest technology acquisition in Utah history and combines two major players in healthcare data and experience management.
Press Ganey Forsta operates the measurement systems used by more than 41,000 healthcare facilities, including the majority of U.S. hospitals. The company holds decades of patient feedback data and relationships with hospitals, insurance companies, and post-acute care providers.
The Experience Gap Problem
Healthcare systems face what Qualtrics calls the "experience gap"-the difference between what patients expect and what organizations deliver. Patients now compare their hospital visits to the best experiences they have anywhere in their lives, from travel apps to concierge services.
Qualtrics CEO Jason Maynard said patients arrive at healthcare facilities informed by AI tools, with expectations shaped by consumer-grade digital experiences. "In the age of AI, experience is now the differentiator in every industry," he said.
A Larger Dataset for AI Systems
The combined company creates what Qualtrics describes as the world's largest dataset of human experiential context. The acquisition adds healthcare-specific data to Qualtrics' existing experience management platform, which already serves financial services, retail, hospitality, and technology sectors.
This dataset enables AI systems to predict patient needs, simulate outcomes, and personalize care at scale. Healthcare organizations can move from measuring patient satisfaction after the fact to anticipating problems before they occur.
Hospital Leaders Back the Combination
Executives from major health systems endorsed the deal. David Entwistle, president and CEO of Stanford Health Care, said the opportunity lies in turning insights into timely action. Steve Arner, president and CEO of Carilion Clinic, emphasized the need to understand what patients experience in real time and respond accordingly.
Stephen J. Motew, president and CEO of UF Health, said the combination will help his organization bridge patient experience and clinical outcomes. John Couris, president and CEO of Tampa General Hospital, called it a step toward reaching zero harm and building workforce resilience.
What This Means for Healthcare Workers
For clinicians and care teams, the platform aims to surface real-time insights that support faster decisions. Hospital administrators gain tools to improve both patient and staff experiences simultaneously.
The dataset also benefits Qualtrics customers outside healthcare. Financial services, retail, and public sector organizations gain access to richer contextual data and more precise AI Data Analysis capabilities.
Keith Kirkpatrick, VP and research director at The Futurum Group, said the deal reflects a broader industry shift toward combining experience and operational data for AI-driven decisions. Healthcare organizations can now transition from analyzing past performance to acting on real-time information.
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