Remuner secures $6.5M to automate sales incentives with AI and fuel European expansion

Remuner Raises $6.5M to Automate Sales Incentives with AI

Barcelona-based Remuner, an AI-powered sales compensation platform, has secured $6.5 million in seed funding. The capital will fuel its international growth, product development, and strengthen its foothold as Europe’s leading sales compensation solution.

Remuner helps companies fully automate variable pay, aligning goals and incentives across sales teams. By integrating AI and data throughout the process, it enables smarter decisions, boosts performance, and increases motivation and retention of top commercial talent.

Why Remuner Stands Out

Just 18 months after its pre-seed round, Remuner has become a go-to platform for organizations wanting to optimize their incentive plans. The platform allows companies to design and manage complex variable compensation schemes with full automation—no IT support needed—and offers AI-driven insights that help sales teams perform better.

Sergio González, CEO and co-founder of Remuner, explains: “Incentives are one of the most powerful growth tools a company has—yet in most cases they’re poorly designed, misunderstood, and manually managed. We’ve built the operating system for variable compensation: from plan design to payout, fully automated, connected to the customer core systems, and focused on helping every team member understand exactly how to increase their earnings.”

Core Features for Sales Teams

• No-code incentive designer: Build and adjust plans without relying on IT or data teams.
• Automation engine: Eliminate manual work related to commissions, validations, and reporting.
• AI Compensation Manager: Provide reps with personalized guidance to reach their targets and maximize payouts.

This combination has earned trust from major European companies in sectors like pharmaceuticals, telecom, industry, real estate, and digital services. Clients include Europastry, Fluidra, Redpin, MasOrange, Alfasigma, Theydo, and CoverManager.

Funding and Future Plans

The $6.5 million seed round was led by Seaya, with significant participation from Pear VC and support from existing investors. Beatriz González (Seaya) and Pepe Agell (Pear VC) have joined Remuner’s board to help guide the company through its next growth phase.

Beatriz González commented: “Remuner combines deep automation with real commercial intelligence. We see a strong team with global ambition, laser focused on tangible value, and excellent leadership and execution.”

Pepe Agell added: “I’ve personally felt the pain of managing commissions and sales goals with tools that weren’t built for it. Remuner solves that with a modern, flexible, AI-native product. The team’s growth and traction made it clear we wanted to double down.”

Remuner is already active across major European markets and plans to use this funding to accelerate its international expansion and enhance its AI-driven features. The goal is to become the standard platform for sales compensation across Europe.

Sales professionals looking to improve how they manage incentives and variable pay should watch this space. For those interested in AI automation tools and training relevant to sales and compensation, resources like Complete AI Training’s automation courses can offer practical knowledge to stay ahead.