Renew Capital Backs Hypeo Ai to Simplify Influencer Marketing in Africa and the Middle East
Renew Capital has invested in Hypeo Ai, a Morocco-based startup that uses artificial intelligence to streamline influencer marketing across Africa and the Middle East. This platform connects brands with both human and AI-powered creators in less than 15 minutes, providing a complete workflow that covers smart matching, pricing insights, and real-time campaign tracking.
By removing manual tasks and the need to juggle multiple tools, Hypeo Ai speeds up the influencer marketing process and makes it more efficient for marketing teams.
Building Smarter Connections with AI
Co-founder and CEO Meriam Bessa highlights a key challenge in the region: “Our region has no shortage of talent. What’s been missing is smart infrastructure.” Hypeo Ai addresses this gap by offering tools that help brands and creators connect faster, match better, and collaborate more effectively using AI.
The startup was founded by Bessa alongside Oussama Sekkat and Salah Eddine Mimouni, combining their expertise to tackle influencer marketing challenges unique to their market.
Backing from Renew Capital
Nihal Grii, manager of investment ecosystem development at Renew Capital, explains the reasoning behind the investment: “Hypeo Ai is tackling a clear gap in how influencer marketing works in this region. We see potential in their approach and are glad to support their next stage of growth.”
For marketing professionals looking to stay ahead in influencer strategies, platforms like Hypeo Ai demonstrate how AI can reduce friction and bring valuable efficiencies.
- Smart Matching: Quickly find the right creators for your campaign.
- Pricing Insights: Get data-driven pricing recommendations.
- Real-Time Tracking: Monitor campaign progress without delay.
To learn more about AI tools that improve marketing workflows, visit Complete AI Training’s AI tools for copywriting.
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