Revenue Optics Launches to Modernize Inside Sales for B2B Distributors
Inside sales is no longer just a support role in B2B companies—it’s now a primary driver for acquiring, retaining, and expanding customers. Recognizing this shift, Ali Hasham, a seasoned commercial leader with experience building successful inside sales teams for multi-billion dollar distributors, has launched Revenue Optics. This consulting firm focuses exclusively on helping B2B distributors and industrial companies create and scale AI-enabled inside sales organizations.
Since 2020, Hasham has led inside sales transformations for some of North America’s largest distributors. He developed outbound inside sales teams that supported hundreds of branches and national accounts, delivering measurable growth and transitioning traditional field sales models into scalable, digital-first commercial engines.
Bringing AI into Inside Sales
Hasham explains, “After building and scaling high-performing inside sales teams from scratch, I saw an opportunity to help other distributors do the same. Now, I guide companies on integrating AI into their inside sales teams to accelerate growth and consistently deliver results.”
At one company, he implemented Proton.ai, a generative AI platform designed specifically for distribution. This tool provides sales reps with real-time customer insights, predictive product recommendations, and intelligent next-best-action guidance. The result: smarter, faster, and more targeted outbound sales calls.
Addressing Industry Challenges
Distributors face shrinking margins, rising customer expectations, and outdated sales models that restrict growth. According to Hasham, “A proactive inside sales team enhanced with AI offers the visibility and focus required to act quickly, prioritize key accounts, and uncover hidden opportunities. When inside sales operates effectively this way, it becomes one of the strongest growth levers for distributors.”
What Revenue Optics Offers
- Building inside sales teams that drive growth rather than just process orders
- Expertise in team design and outbound sales strategy
- Integration of CRM systems and AI tools
- Execution plans customized for the B2B distribution market
- Partnerships with private equity firms and mid-market distributors
About Revenue Optics
Revenue Optics is a sales transformation consulting firm dedicated to helping B2B distributors build proactive, AI-powered inside sales teams that create new demand and achieve double-digit organic growth. Founded by Ali Hasham, who has led three enterprise-level inside sales team buildouts across North America, the firm provides the tools, talent, and strategies to modernize commercial operations.
Before launching Revenue Optics, Hasham held leadership roles including Vice President of Sales Excellence for North America at Motion Industries and Director of Business Development at WESCO International and TruckPro. At each, he built and scaled inside sales teams supporting hundreds of field locations and national accounts, delivering substantial enterprise growth.
For more information, visit www.revenueoptics.com.
Media Contact
Ali Hasham
Founder & CEO, Revenue Optics
Media@revenueoptics.com
(901) 820-4450
Your membership also unlocks:
