Ringover launches AI-driven Pitch Room to boost sales training
Ringover has released Pitch Room, an AI-driven simulation tool that lets reps practice sales conversations with virtual prospects and customers. You can create custom personas, set scenarios by deal stage, pick communication styles, and adjust difficulty. During each run, the AI offers real-time suggestions. Afterward, you get an automated report that calls out what worked and what needs work.
Why sales teams should care
Pitch Room helps mid-market and enterprise teams ramp new hires faster without risking live deals. It also gives experienced reps a safe space to test talk tracks, refine objection handling, and sharpen discovery. The same environment can be used for after-sales and marketing scenarios, so enablement can support multiple functions with one system.
How the simulation works
- Build personas that mirror your ICP: role, industry, priorities, common objections, and tone (friendly, skeptical, time-pressed).
- Choose the scenario: discovery, negotiation, renewal, expansion, or competitive displacement. Set the difficulty and conversational style.
- Run the call. The AI surfaces live suggestions to improve clarity, ask stronger questions, and keep momentum.
- Review the post-call report. It highlights strengths, gaps, and progress over time so reps and managers can target the next skill to improve.
What leadership says
"Sales performance and customer support specialists know that there is no substitute for experience in learning these trades. Today, artificial intelligence allows us to generate interactions that are as close as possible to real-life experience, thereby maximising the learning potential while eliminating the associated risk." - Ludovic Rateau, CEO of Ringover
Built to scale
Pitch Room sits within Ringover's Empower platform, which has included AI features since 2023. It's built for organizations running multiple teams and ongoing enablement programs. Reps can practice at the right level of difficulty, while managers get clear feedback to coach more effectively.
Company snapshot
Founded in 2018, Ringover operates from Paris, Barcelona, London, and Atlanta, employs 350 people, and serves 14,000+ companies. Customers include AXA, Best Western, British Airways, Cityscoot, Coursier.fr, ManoMano, and PennyLane. Ringover's software integrates with 100+ business tools, including major CRMs and productivity platforms.
Practical ways to use Pitch Room this quarter
- Create a core scenario set for onboarding: discovery, pricing objection, competitor comparison, renewal risk, and upsell.
- Run weekly 20-minute drills per rep. Rotate persona difficulty and focus each session on one skill (e.g., probing questions or next-step clarity).
- Standardize coaching. Managers review reports, agree on one improvement target, and schedule the next scenario to test it.
- Mirror your pipeline. Match scenarios to current deals so practice directly supports live opportunities.
- Extend beyond sales. Build scenarios for support escalations and marketing interviews to keep messaging consistent.
How to measure impact
- Track improvement trends in the post-call reports and compare against ramp time, conversion rates between stages, and renewal outcomes.
- Use scenario completion as a readiness gate before reps handle specific deal stages or high-stakes calls.
- Refresh personas monthly to reflect new objections, competitors, or market signals.
Why simulations work
Practice with immediate feedback speeds up skill development. Research on deliberate practice shows that targeted reps, feedback, and repetition drive measurable performance gains. For background, see this overview from Harvard Business Review on expert performance The Making of an Expert.
Next steps for enablement leaders
- Define the five most common scenarios your teams face and build them first.
- Set a weekly practice cadence and tie it to coaching plans.
- Align simulation difficulty with rep seniority so everyone is challenged appropriately.
Want to uplevel AI skills across your sales org?
If you're building an AI-first enablement stack, explore practical training paths for sales roles here: AI courses by job.
Pitch Room brings structured practice, real-time guidance, and post-call analysis into one loop. For teams that take repetition seriously, this is a straightforward way to turn more conversations into confident, consistent performance.
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