RYVYL and Roundtable Launch Combined AI-DeFi Platform for Media Companies
RYVYL Inc. (NASDAQ: RVYL) and RTB Digital announced a unified AI and decentralized finance platform for media companies at the Possible Conference in Miami this week. The platform consolidates operational technology that media outlets typically spread across 15 to 20 vendors into a single system.
The three executives leading the effort are James Heckman, CEO of Roundtable; Eyal Hertzog, co-founder and DeFi inventor; and Walton Comer, Web3 fintech architect and chairman. The team spent five years developing the system and draws on a combined track record that includes three exits exceeding $1 billion each.
The Cost Problem Media Faces
Media executives currently juggle separate platforms for content management, ad operations, video delivery, reporting, payments, and IP security. One customer spent over $30 million last year on a 17-vendor stack, according to Heckman.
"Media companies and content creators have no chance of survival if their executives spend time or resources on technology or business operations," Heckman said. "It is simply suicidal."
The platform addresses a second threat: AI companies offering licensing deals that require media outlets to surrender their human-created content. Heckman views these as dangerous to the industry's survival.
What the Platform Does
The system replaces the entire operational stack: data infrastructure, IP security, content management, ad operations, reporting, syndication, monetization, editorial management, video delivery, and payment processing.
Hertzog, whose team in Tel Aviv developed key DeFi components including liquidity pools and automated market-making systems, said the platform lets media companies redirect capital away from technology toward content and audience engagement.
The DeFi component addresses payment delays. Instead of waiting 90 days to collect advertising revenue, media outlets receive payments in real time through a liquidity pool structure.
The Strategy: Use AI to Defend Human Journalism
Comer rejected the premise that AI should replace human creators. Instead, the platform uses AI to handle operational work while protecting media IP from unauthorized use by AI training companies.
The system includes an AI-based IP vault, licensing tools, and monetization technology designed to prevent media outlets from surrendering their content rights.
Heckman drew a parallel to Hulu, which he helped architect at Fox in 2006. When social video threatened traditional media, the industry built a single platform major media companies could control. "That model saved premium media," he said. The new platform aims to serve a similar function for the AI era.
Roundtable recently partnered with Molt AI Corp to complete the AI components of the stack. The partnership aims to eliminate nearly all operational costs associated with running a media technology infrastructure.
Disclosure: Roundtable, the subject of this article, provided this story. Roundtable and its affiliates have a financial interest in RYVYL securities. This communication should not be construed as investment advice.
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