Sales Doesn't Need More AI-It Needs Better Execution

Sales isn't short on data; it's short on execution. Tablestakes AI turns scattered research into what to say and do next so teams perform consistently with real buyers.

Categorized in: AI News Sales

Published on: Dec 23, 2025

Sales Doesn't Have an AI Problem. It Has an Execution Problem.

Sales tech has flooded your stack with dashboards, notes, snippets, and suggestions. Yet deals still stall, messaging blends into the noise, and coaching rarely sticks. That's not an information issue. It's execution.

Andrew Currinder and Tony Salvage, co-founders of Tablestakes AI, put it bluntly: sellers don't need more inputs-they need a system that turns buyer insight into confident action in real moments with real buyers.

Built by Operators Who Lived It

Currinder and Salvage cut their teeth in high-pressure B2B environments-payroll, HR, workforce management, SaaS, and small business services. They've carried quota, run teams, and owned revenue. They've felt the daily friction firsthand.

Reps are told to research deeply, personalize, map competitors, plan strategy, and show up sharp for every call-without a cohesive system to do it. So they burn out doing everything manually, or they cut corners and sound like everyone else. That gap between what sellers know and how they perform is the problem Tablestakes AI was built to solve.

Why Most Sales AI Misses the Mark

Most tools optimize tasks-auto-summarize calls, spit out templates, schedule faster. Useful, but activity isn't outcome. Automation can even hide weak execution: more emails, same results.

What teams need is better thinking under pressure. The ability to turn research into relevance, messaging into momentum, and conversations into next steps that actually move a deal. That's the shift.

Turning Buyer Intelligence Into Execution

Tablestakes AI centers on a simple idea: great sellers don't just know more-they execute better. The platform turns fragmented inputs into a single execution loop so reps always know what to say, how to say it, and what to do next.

Account research that translates into relevance
Personalized messaging that doesn't sound generic
Competitive insight tied to actual talk tracks
Deal strategy that guides next best actions
Live skill development that improves judgment over time

Execution is a muscle. Train it and it scales. Tablestakes AI reinforces how sellers think, so performance compounds, not just activity.

Early Traction Across Industries

The platform is industry-agnostic and already in use by organizations ranging from a top 10 U.S. payroll provider to a major Chicago-based freight and logistics company, a government procurement agency, a care intelligence company in Austin, a real estate utility company, and an HR professional training and coaching organization.

What's resonating isn't speed-it's consistency. Leaders want fewer hero reps and more repeatable excellence. That happens when execution gets systematized.

What Sales Leaders Can Do Right Now

Prioritize execution over activity. Measure progress by buyer movement, not email volume.
Standardize deal strategy. Give reps a shared way to think, not just a shared folder of assets.
Coach judgment in the moment. Tie feedback to what to say, how to say it, and why it matters.
Close the loop. Ensure research flows into messaging, messaging into conversations, and conversations into next steps.

The Future of Sales Is Execution-First

The winners won't be the teams generating the most content. They'll be the teams that perform better in the moment with buyers-consistently. Clarity beats noise. Confidence beats scripts. Execution beats activity.

Tablestakes AI is preparing to open its seed round in early 2026 following inbound interest from customers and investors. Growth isn't the goal-impact is. Help sellers execute better, and the results follow.

About Tablestakes AI

Tablestakes AI is an AI-powered sales intelligence platform built to help B2B sales teams turn buyer insight into confident execution. It unifies account research, personalized outreach, competitive insights, deal strategy, and skill development into one system so sellers perform better in real time and improve faster over time.

Learn more at mytablestakes.com.