Salesforce brings Agentforce Sales into ChatGPT
Salesforce has integrated Agentforce Sales with ChatGPT so sellers can pull up customer data, review deals, and complete CRM tasks without leaving the chat. It reduces tab-switching and keeps daily sales work in one place. The app was introduced at Dreamforce and connects Salesforce CRM directly to ChatGPT's conversational interface.
"With the Agentforce Sales app in ChatGPT, we're bringing Salesforce into the tools sellers already use," said Kris Billmaier, GM and EVP of Agentforce Sales at Salesforce. "Now conversations with the Agentforce Sales app in ChatGPT understand your customers, move deals forward, and get real sales work done."
What's new
The Agentforce Sales app lets ChatGPT use your company's actual CRM data-pipelines, account history, deal status-based on each user's existing access rights. Ask direct questions ("Show new or uncontacted leads this week") and get live data pulled from Salesforce, right inside the chat. No copying and pasting between tools.
Why it matters for sales teams
Salespeople lose time jumping between research, email, scheduling, and CRM updates. This integration keeps more of that work in the same window. Less friction, fewer manual steps, and faster decisions in the moments that move deals forward.
What you can do inside ChatGPT
- Review and prioritize leads: Ask which lead should be your focus today. The app weighs internal signals like pipeline health and can factor in external context such as market or news signals.
- Work deals faster: Check opportunity stages, identify blockers, and surface next steps without digging through multiple tabs.
- Make CRM updates: Assign leads, update stages, and request account plans with simple chat commands-changes save directly to Salesforce.
- Stay current on accounts: Pull account history and recent activity on demand so calls start with context.
Data, security, and permissions
Customer data is handled through Salesforce's Agentforce Trust Layer and respects your existing org's security and permission standards. In short, people see what they're allowed to see-and updates follow the same rules your team already enforces.
Quick prompts to try
- "Show new leads added this week that haven't been contacted."
- "Identify my highest-priority opportunity for this quarter and why."
- "Update the ACME opportunity to 'Demo Scheduled' and assign a follow-up for Friday."
- "Draft an outline for an account plan for Globex and assign it to Jordan."
How to get started
- Confirm your team's Salesforce permissions and data access are up to date.
- Connect the Agentforce Sales app to ChatGPT for your workspace.
- Pilot with a small team, define a few core prompts, and standardize update workflows.
- Measure impact on response times, pipeline movement, and data hygiene before rolling out wider.
Learn more
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