Samsara Launches AI Safety Tools and Wearables to Boost Efficiency in Physical Operations
Samsara launches AI tools like AI Multicam and wearable devices to boost safety for drivers and workers. The company sees 32% revenue growth and expects profitability this year.

Samsara Launches New AI Safety Tools for Physical Operations
Samsara Inc. (NYSE:IOT), a major player in the physical operations sector with a market cap of $22.3 billion, has rolled out over a dozen AI-driven solutions focused on boosting safety and efficiency. The company has maintained a strong gross profit margin of 77% and recorded 32% revenue growth over the past year.
Enhanced Safety Features for Drivers and Workers
One of the key innovations is AI Multicam, which offers drivers a 360-degree view to minimize blind spots and provides real-time alerts about hazards like pedestrians and cyclists. Another feature, Weather Intelligence, integrates live weather data into dashboards, warning workers about risks such as fires and heavy rain.
For frontline workers outside vehicles, Samsara introduced a new wearable device equipped with fall detection, emergency service connectivity, and battery life lasting over a year. These tools are designed to improve on-the-ground safety in real time.
Optimizing Fleet and Maintenance Operations
Samsara's new Route Planning and Commercial Navigation tools connect with sales systems to identify efficient routes that consider vehicle restrictions, compliance, and delivery windows. This helps streamline fleet operations while adhering to regulatory requirements.
Maintenance gets a boost as well, with AI-powered vehicle inspections that convert voice notes to text, fault code intelligence that automates work order creation, and tank level monitoring for better resource management.
Strategic Investments and Industry Impact
The company has invested over $1 billion in research and development, utilizing more than 14 trillion data points to build these solutions. Samsara also announced a partnership and investment in HappyRobot, a provider of AI voice solutions for logistics. This integration is now available through the Samsara App Marketplace.
According to Kiren Sekar, Samsara’s Chief Product Officer, "Physical operations organizations are at the forefront of adopting AI because it saves lives."
Financial Outlook and Analyst Perspectives
Although Samsara is currently operating at a loss, analysts expect the company to reach profitability this year, with revenue projected to grow by 24%. Recent reports show a 31% year-over-year increase in annual recurring revenue (ARR) for the first quarter of fiscal 2026, alongside a 32% revenue growth.
However, there was a slowdown in net new annual recurring revenue (NNARR) growth to 5%, down from 21% the previous year. Market analysts have mixed views:
- Piper Sandler maintains an Overweight rating with a $53 price target, citing a $5 billion market opportunity for Samsara’s asset tags.
- BNP Paribas Exane lowered its price target to $38 due to longer sales cycles but holds a Neutral rating.
- RBC Capital reaffirmed an Outperform rating with a $54 price target, noting a strong start to the year despite some disruptions.
- Wolfe Research raised its price target to $45, maintaining an Outperform rating based on Samsara’s competitive position.
- Goldman Sachs reaffirmed its Buy rating with a $46 price target, emphasizing strong international performance despite macroeconomic challenges.
These insights highlight both growth opportunities and challenges for Samsara in the coming months.
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