Samsung and BBH Singapore Showcase Practical AI in Galaxy S25 Ultra Global Campaign

Samsung’s New Global Campaign Puts AI Front and Center with Galaxy S25 Ultra

Samsung, together with BBH Singapore, has rolled out a global advertising campaign focused on the Galaxy S25 Ultra, highlighting its practical AI features powered by Google Gemini. The campaign emphasizes how AI can assist users in everyday tasks rather than presenting it as futuristic technology.

Practical AI in Everyday Life

The campaign includes a series of three short films, each showcasing how the Galaxy S25 Ultra provides AI-driven tips for cooking, laundry, and studying. These scenarios demonstrate the phone’s conversational intelligence through Gemini Live, making AI relatable and useful for daily activities.

This approach appeals strongly to Gen Z consumers, who frequently seek ‘life hacks’ and view AI as a handy tool to simplify their routines. By focusing on real-world applications, Samsung aims to connect authentically with this audience.

Wide Reach Across Media Channels

The campaign began its global rollout this month and will appear on television, cinema, social media, and online platforms. Sascha Kuntze, chief creative officer at BBH Singapore, explained that the goal was to showcase AI as practical help — a companion for figuring things out — rather than as distant or complex technology.

• Campaign highlights AI’s role in simplifying everyday experiences.
• Targets Gen Z’s demand for actionable, quick solutions.
• Utilizes multiple channels to maximize audience engagement.

For marketing professionals interested in AI-driven campaigns, Samsung’s approach offers a clear example of how to communicate technology benefits in an approachable, relevant way. This strategy avoids technical jargon and instead focuses on how the product fits into users’ daily lives.

To explore more on AI applications in marketing and how to integrate similar strategies, check out resources on Complete AI Training’s latest AI courses.