Samsung Electronics is deploying ChatGPT Enterprise and Codex to employees in Korea and across its global Device eXperience (DX) division, in what OpenAI describes as one of its largest enterprise launches to date. The rollout, dated June 21, 2026, marks the first time a major technology and manufacturing company has made these tools available as a core platform across nearly all functions - from R&D and manufacturing to marketing and corporate operations.
ChatGPT and Codex across the enterprise
The agreement places ChatGPT Enterprise and Codex in the hands of all Samsung Electronics employees in Korea, plus every DX division employee worldwide. The tools are not limited to IT or engineering teams. Samsung expects employees in software development, product development, marketing, and manufacturing to use them daily for knowledge-based tasks, data interpretation, document drafting, and idea generation.
Codex started as a developer tool, but Samsung's deployment reflects how its role has broadened. More than 5 million people now use Codex each week for both technical and non-technical workflows. In Korea alone, Codex weekly active users jumped nearly 800% since February 1, 2026.
Codex moves beyond software development
For IT and development teams at Samsung, Codex will accelerate writing, reviewing, and debugging code. But the tool's reach goes further: non-technical employees can turn ideas into working software, internal tools, websites, and automated workflows. This blurs the line between who builds software and who uses it, a shift that directly affects how development resources are allocated and how internal tools get created.
ChatGPT Enterprise, meanwhile, gives employees a way to search and analyze information, draft documents, and interpret data without leaving the company's security perimeter. The enterprise version includes data protection, user and access management, and security controls that let Samsung employees use advanced AI within existing governance frameworks.
Security and governance for AI at scale
Samsung isn't treating these tools as experimental add-ons. The company has embedded them into its security policies so employees can use AI without bypassing compliance requirements. That's a practical concern for any large organization where sensitive product data, code, and internal communications need protection while still giving people the speed advantages of large language models.
"This historic deployment for OpenAI is particularly significant because Samsung Electronics, a global leader in technology and manufacturing, is embracing AI not as a tool limited to certain teams or functions, but as a core platform for improving how employees around the world work and innovate," said Harrison Kim, General Manager of OpenAI Korea. "OpenAI will work closely with Samsung Electronics to help its employees level up with ChatGPT and Codex to move from ideas to execution faster, solve complex problems, and create new products and services."
The relationship between the two companies isn't new. Samsung already supplies advanced memory semiconductors for OpenAI's next-generation AI infrastructure. With this deployment, the partnership expands to workforce transformation and company-wide AI adoption. Separately, Seoul National University recently gave ChatGPT Edu to all 47,000 students, faculty, and staff, and OpenAI integrated ChatGPT into KakaoTalk group chats in Korea.
Why this matters for IT and development professionals
When a manufacturer as large as Samsung makes ChatGPT Enterprise and Codex available to everyone - not just developers - it signals that AI-assisted work is becoming a baseline expectation, not a niche skillset. For IT and development teams, the takeaways are concrete: Codex is being used for everything from automating workflows to building full internal tools, which changes how organizations think about who can produce software. The nearly 800% growth in Codex usage in Korea shows how quickly these shifts can happen. Professionals who build fluency with AI-assisted coding and workflow automation now will be positioned to lead adoption when their own employers follow suit, rather than react to it.
Your membership also unlocks:
