Saritasa and Sports Thread Unveil Two AI Support Bots Saving 83% Staff Time for Sports Organizations

AI Support Bots Slash Workload for Sports Organizations: What Customer Support Teams Can Use Today

Saritasa and Sports Thread have deployed two AI chatbot systems built to handle high-volume, high-context support in sports. Early results show the internal bot saves 83% of staff time on addressable support cases, freeing human agents to handle sensitive or complex issues.

For support leaders wrestling with event spikes, limited headcount, and rising labor costs, this is a practical blueprint: connect AI directly to your operational data, automate the repetitive work, and keep humans focused on exceptions.

What was built

• Internal AI support bot integrated with Sports Thread's database. It can verify registrations, retrieve ticket links, resolve account issues, and guide users through next steps. It also covers complex flows like youth registration verification and ticket purchasing guidance.
• External AI FAQ bot built and deployed by Sports Thread's internal team with infrastructure and hosting support from Saritasa. It's a white-label bot that organizations can embed on their websites and train on their own FAQs and system usage content.

Why this matters to customer support teams

• Deflection without dead ends: Database access lets the bot complete tasks instead of just answering questions.
• Event-day resilience: Consistent responses during peak demand when staffing is tight.
• Cost control: Automates routine requests so leaders can scale service without scaling headcount at the same rate.
• Faster time-to-resolution: Users get instant answers for known issues; agents get context when escalation happens.

What leaders actually get

• 83% staff time saved on addressable cases during early deployment.
• Coverage across channels via website and internal support workflows.
• Clear division of labor: Bot handles verification, retrieval, and guidance; agents take exceptions and edge cases.

Voices from the teams

"This project demonstrates our ability to deliver AI solutions that address specific industry challenges," said Nik Froehlich, CEO of Saritasa. "We create solutions that solve business problems and deliver measurable outcomes for our clients and their customers."

"This represents the next evolution of our sports event management platform, making AI accessible to organizations that previously couldn't afford to implement such solutions," said Joseph Prince, VP Software Development at Sports Thread.

"Sports organizations, from youth leagues to semi-professional and professional teams, often lack the technical resources to implement custom solutions, and struggle to justify the costs of multiple SaaS products," said Keenan Leary, Chief Information Officer and Vice President of Marketing at Sports Thread. "We aim to make technology and automation accessible to organizations without large technical budgets or in-house development teams at a fraction of the cost of competitors."

How to apply this model to your support org

• Connect to your data: Give the bot secure read/write access to the systems it needs (ticketing, CRM, registration, orders). Without this, it can't resolve, only respond.
• Start with the top intents: Password resets, ticket lookups, registration status, refunds, schedule changes. Build flows that end in resolution.
• Define escalation rules: Confidence thresholds, sensitive user types (minors), and payment issues should route to humans with full context.
• Instrument everything: Track deflection rate, time saved, FRT, self-serve resolution rate, CSAT, and escalations by reason.
• Keep the knowledge fresh: Sync FAQs and event details daily. Expired info kills trust, especially on game day.
• Load test before big events: Simulate peak traffic and confirm fallbacks if a dependency fails.
• Coach the bot weekly: Review transcripts, add clarifications, and refine prompts and instructions.

Who benefits most

Leagues, tournaments, and teams with strong fan engagement but lean technical staff. The white-label FAQ bot gives quick coverage on websites, while the internal bot takes on the heavy lifting inside operations.

About Sports Thread

Sports Thread is a comprehensive sports management platform that combines ticketing, CRM, customer service, marketing, and AI tools for sports organizations. It focuses on operational efficiency, cost reduction, staff empowerment, data collection, and better customer service for youth leagues, professional teams, and event organizers. Learn more at info.sportsthread.com.

About Saritasa

Saritasa is a full-service custom software development firm delivering mobile, web, backend, IoT, and AR/VR solutions for startups and enterprises across life sciences, commercial, industrial, and high technology. The company focuses on bridging technology and business outcomes with a team of experts, consultants, and advisors. Learn more at www.saritasa.com.

Next step for support leaders

• Want to upskill your team on practical AI for support? Explore role-based options at Complete AI Training.