SCC targets £50m AI investment as it restructures to drive outcomes
SCC UK is investing £50m in AI capability and restructuring its leadership to shift from product sales toward customer outcomes, CEO Russell Brown said. The VAR announced the strategy at its Engage event at Silverstone this week, alongside expansion into the Middle East and upgrades to its Birmingham cyber operations center.
Brown said the company is consolidating delivery operations under a single leader and reducing sales leadership from six roles to three. The changes aim to eliminate silos and allow customers to access SCC's full capability without navigating separate business units.
Healthcare becomes outcomes focus
SCC is emphasizing healthcare as a sector where technology serves a clear human purpose. Brown said the company uses AI and other tools to give time back to clinicians and improve patient outcomes, not to showcase technology for its own sake.
"We're trying to deliver a better human experience, hopefully saving lives," Brown said. "The technology is really just a by-product."
Services revenue growing faster than hardware
While sourcing technology remains a core revenue driver, conversations with customers increasingly focus on outcomes and transformation, Brown said. This shift means services now account for a growing share of revenue, though hardware and software sourcing remains essential to delivering solutions.
The company is targeting quote-to-cash processes as its first internal use of AI, with plans to adopt these technologies internally before scaling them for customers.
Cyber defense moves from reactive to proactive
SCC's Birmingham SOC uses AI to identify potential threats before incidents occur, rather than responding after attacks happen. Brown called this "active cyber defence" - a tier-one capability the company built after recognizing a gap in traditional SOC operations.
The Sirius programme, part of the broader £50m investment, focuses on upgrading cyber capability and integrating AI-driven threat detection across customer and internal environments.
Hybrid cloud and sovereignty driving customer decisions
Every customer SCC works with now operates some form of hybrid environment, Brown said. Sovereignty concerns are pushing organizations to reconsider where critical data sits and how they would recover from outages.
Cost pressures and supply-chain challenges are also prompting some customers to repatriate workloads to on-premise infrastructure. Brown said hybrid setups are now the default, not a temporary state.
The company also brought in Adrian Criddle, formerly Lenovo UKI general manager, to drive strategy execution over the next three to five years.
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