Welcome to AI Week 2025
Artificial Intelligence is changing how work gets done across every industry. For customer support agents, this means handling up to ten times more tickets than before. Instead of writing repetitive code, software engineers now review AI-generated suggestions. Sales teams can focus on building relationships rather than chasing tedious follow-ups and paperwork. This technology feels almost magical, and Cloudflare is committed to helping companies create AI-driven experiences that benefit both employees and customers.
However, there’s a catch. New technologies often outpace the tools designed to govern and secure them. We’re already seeing apps leak user data, confidential chats accidentally published on the web, and AI agents with unchecked access inside organizations. There’s also the risk of employees unintentionally uploading sensitive data into AI models, which can then be used for training future versions without consent.
Content creators and media companies face their own challenges. AI scrapers often pull content without permission, making it harder to generate site traffic and ad revenue compared to traditional search engines. Leaders like CISOs, CIOs, creators, and CEOs are caught between blocking all AI bots or letting them run free. There needs to be a middle ground — but that requires better tools to manage and secure AI use. That’s exactly what Cloudflare is focusing on this week. Welcome to AI Week!
Focus Areas for AI Week
This week, Cloudflare is spotlighting four key areas to help companies deliver AI safely and securely:
- Securing AI environments and workflows
- Protecting original content from misuse by AI
- Helping developers build secure, world-class AI experiences
- Making Cloudflare better with AI
Securing AI Environments and Workflows
AI innovation is moving faster than security controls can keep up. This gap creates risks like Shadow AI—where unauthorized AI tools operate unnoticed—and uncontrolled AI model use. Traditional security methods often fall short against these new challenges.
Cloudflare stands out as one of the few zero trust providers also building AI infrastructure for the web. This week, new tools will be announced to detect and control unauthorized AI use inside organizations. Teams will be able to set a “paved path” for approved AI tools, boosting productivity without sacrificing security. There will also be new protections for your AI models against attacks or data poisoning.
Protecting Original Content from AI
Content creators face widespread scraping of their work by AI companies, often without benefit or recognition. Cloudflare’s new initiative, Crawl Control, gives creators the ability to manage how AI models access their content.
In the past two months, Crawl Control has grown rapidly. More content providers are now participating, detection of AI crawlers is more accurate, and onboarding new publishers is faster than ever. This helps creators protect their intellectual property and ensures they get fair value for their work.
Helping You Build World-Class, Secure AI Experiences
Developers need AI tools that come with security built in from day one. Cloudflare is investing heavily in its AI Gateway platform, which lets developers deploy AI-driven apps close to users. This reduces delays and improves the experience.
This week, Cloudflare will share upgrades to the AI Gateway, including:
- Advanced caching that cuts down on repeated AI model calls, speeding up responses and lowering costs
- Expanded observability features for better insights into AI model performance and usage
- New integrations with popular AI frameworks to simplify development
These improvements help developers build secure, efficient AI applications that deliver real value.
Making Cloudflare Better with AI
AI is being integrated across Cloudflare’s products to improve security, performance, and usability. From smarter threat detection to AI-driven network optimizations, these enhancements aim to make the platform more intuitive and efficient.
Cloudflare envisions tools that anticipate user needs, automate complex tasks, and provide deeper insights—all powered by embedded AI. This week will showcase how these upgrades improve the experience for customers and employees alike.
Stay updated on all the latest announcements and releases by following Cloudflare’s AI Week hub.
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