Segal Benz Partners with Avante to Enhance Employee Benefits Communication
Segal Benz, a leading HR and benefits communications consulting firm, has chosen Avante's AI-powered platform to strengthen its service offerings. This collaboration aims to improve how organizations connect with employees by blending empathy, intelligence, and technology to enhance the employee experience.
By integrating Avante’s flexible AI technology, Segal Benz is set to bring greater personalization and intelligence to benefits and total rewards communications. This approach helps employers engage employees more effectively during crucial times such as open enrollment, onboarding, and organizational changes.
Bringing Personalization and Intelligence to Employee Communications
The partnership combines Segal Benz’s strategic expertise and creative skills with Avante’s AI-driven platform. Together, they support a variety of client needs, ranging from large-scale enterprise implementations to customized solutions for public sector and multi-employer funds.
Segal Benz serves hundreds of clients including small businesses, Fortune 100 companies, and public sector benefit funds. The firm is recognized for creating multi-channel communication experiences that help employees better understand and utilize their benefits.
Adding Avante’s AI capabilities introduces a new dimension of personalization. This allows communications to be faster, smarter, and more human-centered, improving connection during high-impact moments like open enrollment and onboarding.
Why Segal Benz Chose Avante
Avante’s flexible architecture and seamless integration with existing benefit tools made it an ideal choice. The platform also supports client-branded deployments, which aligns with Segal Benz’s commitment to delivering personalized communications.
Jennifer Schuster, Senior Vice President and Communications Practice Leader at Segal Benz, highlighted the importance of this collaboration: “With Avante, we’re adding a layer of intelligence to our creative and strategic work, helping clients tell better stories and understand when and where those stories resonate.”
Starting this summer, Segal Benz will offer AI-enhanced communication capabilities integrated into open enrollment microsites, total rewards portals, and other employee communication platforms.
About Avante
Avante is an AI-powered benefits intelligence platform that supports HR and communications teams in delivering smarter, more personalized employee communications. Features include real-time analytics, message testing, segmentation, and campaign automation—tools designed to build trust, boost understanding, and encourage action.
About Segal Benz and Segal
Segal Benz is the benefits communications consulting practice within Segal, the largest privately held HR and employee benefits consulting firm in the U.S. Segal provides trusted advice across benefits, human capital, communications, technology, insurance brokerage, and investment consulting, with more than 1,000 employees across the U.S. and Canada.
- Segal Benz: Specializes in benefits communications consulting
- Segal: Offers a broad range of HR and benefits services
- Segal Marco Advisors: Investment consulting affiliate
All three are part of the Segal family, dedicated to improving the employee experience and organizational outcomes.
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