Marketing Trends 2025: SEO and AI Go Hand in Hand
July 29, 2025
BERLIN, Germany – Generative AI, the Search Generative Experience (SGE), and multimodal chatbots are shifting how marketing teams create visibility. The intersection of traditional SEO and artificial intelligence is where the future lies: structured data feeds large language models, and AI-driven insights guide the next optimization steps.
Here’s how four owner-led digital service providers are applying this approach in 2025.
MaxPruegner.com – “Websites That Make Instant Sense to AI”
Max Prügner, founder of maxpruegner.com, highlights the value of websites built with semantic clarity and solid technical foundations. “Think of a website that’s not just user-friendly and visually appealing but also perfectly structured for AI-powered search assistants,” he says.
Businesses focusing now on valid code, clear information architecture, and Core Web Vitals will see stronger visibility in upcoming SGE-driven results.
Suchhelden.de – “Your Best Salesperson Is a Strong Market Position”
André Hehemann, co-founder of SEO agency Suchhelden, explains how their approach combines traditional on-page SEO with AI-powered audits and prompt-based content scoring.
Their KI SEO approach integrates ChatGPT and Gemini relevance tests directly into keyword strategies, ensuring content aligns tightly with search intent and topical relevance.
Synatix.com – Performance Marketing Meets AI Automation
Fabian Simon, managing director at Synatix.com, stresses innovation in performance marketing through AI. Their proprietary models automate campaign optimization by dynamically adjusting budgets and bids in real time based on conversion data.
Synatix plans to launch this predictive bidding system as a SaaS offering in 2025, enabling marketers to maximize ROI with minimal manual intervention.
Sunset-Digital.com – AI Visibility as the New KPI
“Clients increasingly want to track how often their brand appears in AI systems,” says Rainer Brosy, CEO of Sunset Digital.
Requests for AI mention audits have jumped 40% this year. The Munich-based team uses entity tracking within OpenAI embeddings combined with traditional brand monitoring to identify opportunities for prompt engineering, knowledge graph entries, and structured data enhancement.
BETTERTRUST: “Reputation and Public Relation is a Business Asset”
BETTERTRUST supports companies across sectors like fintech, SaaS, mobility, and clean energy, focusing on reputation and PR management.
“Reputation and public trust take time to build but can be lost instantly. Strategic PR acts as risk management in real time,” says Dr. Christopher Runge, CEO at BETTERTRUST.
Looking Ahead to 2026 – From AI Content to AI Experiences
Experts expect marketing to move beyond AI content optimization toward AI-driven user experiences. Brands will appear not just in search results but also as recommended products or shopping assistants inside AI agents.
To earn trust from these intelligent systems, companies will need to further open up their data structures and offer transparent, structured information.
Conclusion: AI Will Soon Be Essential in Online Marketing and SEO
In 2025, SEO and AI merge into a single ecosystem. Structured websites serve as input, while AI models provide analysis and distribution. Marketers who integrate both will secure visibility beyond traditional search engine results pages (SERPs), reaching into emerging AI-generated answer boxes.
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