Serviceware SE Achieves Record SaaS Growth and Expands Internationally with AI-Driven ESM Platform in H1 2024/2025

Serviceware SE saw 30.5% SaaS growth and strong AI integration in H1 2024/2025, boosting recurring revenues and expanding internationally. EBIT returned to profitability, supporting ongoing digital transformation.

Categorized in: AI News Sales
Published on: Jul 26, 2025
Serviceware SE Achieves Record SaaS Growth and Expands Internationally with AI-Driven ESM Platform in H1 2024/2025

Serviceware SE Reports Strong SaaS Growth and AI Integration in H1 Fiscal 2024/2025

Serviceware SE delivered impressive results in the first half of the 2024/2025 fiscal year, highlighting significant progress in its SaaS transformation and Artificial Intelligence (AI) integration. The company’s strategic shift from license-based sales to a SaaS-driven model is paying off, with recurring revenues rising sharply and improving revenue predictability.

Key Financial Highlights

  • SaaS and service sales surged 30.5% to €42.8 million, with Q2 hitting a record €22.0 million
  • Total sales revenues increased 10.3% to €55.5 million
  • EBITDA grew 18.6% to €1.9 million
  • Order backlog rose 21.3% to €97.8 million as of May 31, 2025
  • Return to profitability with EBIT of €0.02 million after a slight loss last year

The SaaS segment now represents 77.1% of total sales, up from 65.1% the previous year, reflecting the company's successful transition into subscription-based revenue streams. This shift is crucial for sales teams aiming for stable, recurring client engagements and long-term customer relationships.

AI-Native ESM Platform Drives Customer Growth

Demand for Serviceware’s AI-native Enterprise Service Management (ESM) Platform is strong. The platform enhances automation and efficiency by integrating AI deeply into service processes. Several new clients across industries have adopted the platform, including a major German bank for knowledge management and REHAU Industries, a leader in polymer solutions.

Sales professionals can leverage this momentum by focusing on the platform’s ability to reduce costs and accelerate service delivery. The AI capabilities offer a compelling sales narrative around process automation and operational efficiency gains.

International Expansion Progresses

Serviceware is also making headway internationally. The company strengthened its relationship with a Fortune Global 500 mineral oil client in Asia and secured its first deal in North America through a partnership with the Maryville Consulting Group. These developments open new markets and broaden Serviceware’s global footprint, offering sales teams additional avenues for growth.

Outlook and Strategy

Encouraged by the first half results, Serviceware reaffirms its full-year guidance of 5-15% revenue growth alongside improved EBITDA and EBIT. The focus remains on advancing the SaaS business model and expanding AI integration within the product portfolio.

For sales professionals, this means continued opportunities to introduce innovative AI-powered service management solutions that align with customer goals around digital transformation and operational excellence.

About Serviceware

Serviceware provides software solutions to automate and optimize service processes through Enterprise Service Management. Its platform integrates various software modules that can be used independently or combined. AI has been central to Serviceware’s innovation strategy since 2018, developed in cooperation with TU Darmstadt.

The company supports customers from strategy consulting through implementation, serving over 1,000 clients worldwide, including 18 DAX companies. With more than 450 employees across 14 international sites, Serviceware is positioned for further expansion.

Discover more about enterprise service management and AI-driven automation at Serviceware’s website.


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