Sharpsell.ai Secures INR 30 Cr to Scale Sales Playbook Automation
Sharpsell.ai, a SaaS startup focused on sales playbook automation, has closed a Series A funding round, raising INR 30 crore (approximately $3.4 million). The round was led by Equentis Angel Fund alongside existing investors Cornerstone Venture Partners and Mistry Ventures.
This fresh capital injection will be used to enhance Sharpsell.ai's product features and accelerate growth in its current markets. The company also plans to expand its footprint into Southeast Asia and the MENA region, aiming to serve sales teams across diverse industries.
About Sharpsell.ai
Founded in 2022 by Hanuman Kamma and Arun Subramanian, Sharpsell.ai offers a SaaS platform that automates sales playbooks to improve sales effectiveness and consistency. The platform supports sales teams by providing guided workflows, content management, and real-time coaching.
For sales professionals, this means less time spent on administrative tasks and more focus on engaging prospects and closing deals. Automation in sales playbooks can help standardize best practices and accelerate onboarding for new team members.
Why This Matters for Sales Teams
- Improved Efficiency: Automating playbooks reduces manual effort and streamlines sales processes.
- Consistent Messaging: Ensures every sales rep follows proven strategies and uses the latest content.
- Faster Ramp-Up: New hires get immediate access to structured guidance, shortening their learning curve.
- Scalable Expansion: As Sharpsell.ai grows into new regions, sales teams can expect localized support and insights.
Sales leaders looking to boost team productivity should consider how sales playbook automation platforms like Sharpsell.ai can plug gaps in their current process.
Looking Ahead
With the new funding, Sharpsell.ai is set to refine its platform and extend its reach beyond India. Its focus on practical sales enablement aligns with the needs of modern sales teams seeking automation tools that deliver measurable impact.
For further insights on sales automation tools and strategies, you can explore resources on sales enablement and AI-powered sales tech at Complete AI Training.
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