SiftHub Raises $5.5M to Automate Sales and Presales Work
SiftHub, a Generative AI platform built for sales and presales teams, closed a $5.5M seed round led by Matrix Partners India and Blume Ventures, with participation from Neon Fund and operators from Superhuman and Cloudflare. The platform connects to everyday tools-Slack, Gmail, Drive, HubSpot, Confluence-to centralize product knowledge and speed up responses. The company reports productivity gains of up to 80%.
Why this matters for sales
Buyers show up later in the cycle and ask tougher questions. Reps are expected to have product, technical, security, and legal answers ready-without pinging five teams or digging through ten tabs.
- Find accurate, current info without sifting through scattered docs and threads.
- Reply to technical emails, RFPs, and security questions in minutes instead of days.
- Keep messaging consistent across AEs, SEs, and channel partners.
- Win back time to sell instead of search.
"After speaking to 200+ leaders, it's unreasonable to expect sales and presales to memorize every detail to respond with complex technical information," said Manisha Raisinghani, Founder of SiftHub. "Trying to find up-to-date information when it's scattered across Slack, Gmail, Drive, HubSpot, and Confluence is incredibly difficult. The fact that sales spends only 30% of their time selling cries for a change-and that's where our platform comes in."
She added, "GenAI is not just a technology, it's a revolution in productivity. It solves a legacy problem in a modern way, improving efficiency by 80%."
How SiftHub works
The platform blends retrieval-augmented generation (RAG) with fine-tuned LLMs trained on industry context to generate grounded, personalized responses and reduce errors. It pulls from your connected sources so answers reflect the latest approved content.
- Connect Slack, Gmail, Drive, HubSpot, Confluence, and more.
- Ask natural-language questions across all content, with citations.
- Generate draft emails, FAQs, and proposal text based on your docs and policies.
- Set permissions so sensitive information stays in the right hands.
Want a quick primer on RAG? See this overview: What is Retrieval-Augmented Generation?
Who's backing the bet
"Buyers have become smarter and engage sales later in the buying journey, with more advanced questions," said Pranay Desai, Managing Director at Matrix Partners India. "Sales and presales teams need better tooling to handle this new environment. We're excited by SiftHub's vision to manage product knowledge so sales can focus on relationships."
The round was led by Matrix Partners India and Blume Ventures, with participation from Neon Fund and executive operators from companies including Superhuman and Cloudflare.
What you can do now
- Map where product knowledge lives today-Slack channels, Drives, wikis, CRM fields-and identify gaps.
- List the top 10 questions that stall deals. Create or clean up the source-of-truth answers.
- Run a 30-day pilot with one presales pod. Track response time, cycle time, and win-rate impact.
- Assign owners for each key doc, define update cadence, and set an approval flow for AI-generated content.
- Connect your CRM and help desk so generated answers feed notes, tasks, and follow-ups automatically.
Keep learning
Your membership also unlocks:
