SmartMoving Debuts Smart Scout and Smart Marketing to Help Movers Win More Jobs

SmartMoving Supercharges Sales for Movers with New AI and Marketing Tools

Sep 11, 2025 - Dallas

SmartMoving, an Inc. 5000-ranked platform for moving companies, launched two features built to win more jobs with less manual effort: Smart Scout and Smart Marketing.

The goal is simple: capture every lead, follow up first, and convert faster-without adding headcount or juggling separate tools.

"In this business, the company that follows up first usually wins the job," said Tobe Thompson, CEO of SmartMoving. "But most movers are on the truck or in the field when that lead comes in. Smart Scout and Smart Marketing make sure no lead gets left behind and no competitor gets there first."

What launched

• Smart Scout - an AI sales assistant that answers calls, qualifies leads, and sends quotes in real time. It works 24/7 in multiple languages and syncs directly with the CRM, so every inquiry gets handled and nothing slips.
• Smart Marketing - automated, personalized email campaigns run directly from the CRM. Upsell add-ons, re-engage past customers, and close open estimates without touching a third-party tool.

Why sales leaders should care

• Speed-to-lead, solved: First response wins more deals. A fast follow-up can be the difference between booked or ghosted. See research on response time and conversion from HBR here.
• No new seats to manage: Sales assist and marketing automation live inside SmartMoving-no duct-taped workflows.
• Coverage around the clock: Nights, weekends, and multi-language calls are handled without delay.

One system. Every job. Every dollar.

SmartMoving already runs quoting, crew management, and payments. This launch focuses on the revenue moments that matter most:

• Quotes in minutes, not hours
• Automated follow-ups and deposit collection
• Real-time scheduling across trucks and crews
• Seamless customer updates, without phone tag
• Instant review requests after every job
• Profit margin visibility-job by job, crew by crew

Practical playbook to put this to work

• Route all web and phone leads to Smart Scout. Let it qualify, price, and send quotes immediately.
• Set trigger-based email flows. Open estimates (48 hours), deposit reminders, upsells (packing, storage), review requests post-job.
• Standardize SLA: Sub-5-minute first touch; same-day quote; 3-5 follow-ups across 7 days.
• Tighten handoffs. If a call requires human follow-up, auto-create tasks in CRM with due times and ownership.

KPIs to track weekly

• Speed-to-first-response (minutes)
• Quote turnaround time (first quote sent)
• Lead-to-booked rate by source
• Deposit capture rate and time to deposit
• Revenue per job and upsell attach rate
• Review rate within 48 hours post-job

Smart Scout in the field

• Handles after-hours calls and weekend inquiries with the same speed as weekdays.
• Answers common questions (availability, truck size, crew details) and pushes clean data into the CRM.
• Escalates only the edge cases-your team focuses on high-intent conversations.

Smart Marketing that actually moves revenue

• Personalized sequences from your CRM data: move date, inventory size, past services.
• Win-back flows for old estimates and past customers ready for a new move or storage.
• Timed nudges for deposits and calendar-friendly rescheduling links.

Who benefits

• Owners and sales managers who need more bookings without more payroll.
• Dispatch and ops teams who want clean schedules and fewer last-minute surprises.
• Reps who'd rather close deals than chase paperwork.

About SmartMoving

SmartMoving delivers business management software for moving companies across residential, commercial, and government work. Teams use it daily as their system of record to automate estimates, dispatching, storage, sales and marketing, payroll, communication, and payments.

Learn more at smartmoving.com.

Media contact

Anati Zubia, VP of Marketing - anati@smartmoving.com - (480) 729-0747

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