SmartMoving launches Smart Scout and Smart Marketing to help movers win more jobs

SmartMoving launches AI tools Smart Scout and Smart Marketing to help movers capture more leads, respond faster, and book more jobs. 24/7 follow-ups and CRM keep deals moving.

Categorized in: AI News Sales
Published on: Sep 13, 2025
SmartMoving launches Smart Scout and Smart Marketing to help movers win more jobs

SmartMoving Launches AI Sales and Marketing Tools That Help Movers Win Faster

SmartMoving, the Inc. 5000-ranked profitability platform for moving companies, launched two new features: Smart Scout and Smart Marketing. Both live inside SmartMoving's all-in-one system, giving sales teams a full engine that captures more leads, responds faster, and books more jobs-without hiring or juggling extra tools.

"In this business, the company that follows up first usually wins the job," said Tobe Thompson, CEO of SmartMoving. "But most movers are on the truck or in the field when that lead comes in. Smart Scout and Smart Marketing make sure no lead gets left behind and no competitor gets there first."

Why sales leaders should care

  • Speed-to-lead advantage: instant follow-ups 24/7, even after hours or on weekends
  • Fewer gaps: every inquiry gets qualified, quoted, and tracked in the CRM
  • Cleaner pipeline: automated re-engagement for open estimates and past customers
  • Less busywork: email campaigns run from the CRM-no third-party tools to maintain

If you need proof on speed-to-lead, this study is worth a skim: faster responses drastically lift conversion rates (Harvard Business Review).

What Smart Scout does

Smart Scout is an AI-powered sales assistant that answers calls, qualifies leads, and sends quotes in real time. It works 24/7 in multiple languages and syncs directly with the CRM, so every touch is logged and every next step is clear.

Result: no missed calls, no slow replies, no leads slipping through the cracks.

What Smart Marketing does

Smart Marketing lets movers run automated, personalized email campaigns straight from their CRM. Upsell packing or storage, re-engage past customers, and close open estimates without adding another platform.

Result: consistent follow-ups that move deals forward while your team is on the job.

One system. Every job. Every dollar.

  • Quotes in minutes, not hours
  • Automated follow-ups and deposit collection
  • Real-time scheduling across trucks and crews
  • Seamless customer updates, without the phone tag
  • Instant review requests after every job
  • Profit margin visibility, job by job, crew by crew

Sales impact you can measure

  • Time-to-first-touch
  • Quote turnaround time
  • Lead-to-booked rate
  • Deposit conversion rate
  • Revenue from reactivated estimates and past customers
  • Review rate post-job
  • Average job margin by crew

Quick rollout playbook

  • Enable Smart Scout and set hours, languages, and routing rules
  • Load qualification prompts and pricing guardrails for accurate quotes
  • Define lead scoring and triggers for instant follow-up
  • Turn on Smart Marketing sequences for new leads, expiring estimates, and post-job upsells
  • Set alerts for high-intent signals and deposit requests
  • Review KPIs weekly and tighten scripts, segments, and send times

Level up your team's AI skills

Want your sales reps to get sharper with AI-driven outreach and automation? Explore practical training here: AI courses by job.

Bottom line

Smart Scout and Smart Marketing remove the lag between inquiry and quote, keep follow-ups consistent, and turn your CRM into a system that books work while the team is in the field. Faster responses, cleaner pipeline, more jobs won.