B2B Press Release Marketing: How SmartPress Helps Brands Stand Out in the AI Era
On a recent episode of MITechTV, hosts Mike Brennan and Matt Roush sat down with Melih Oztalay, CEO of SmartFinds Marketing, to discuss how SmartPress is modernizing B2B press release marketing for an AI-driven landscape. The core message: press releases are still one of the fastest ways for B2B brands to build trust, visibility, and authority-when they're structured for how editors, search engines, and AI systems work today.
This article distills the strategies, examples, and data behind the SmartPress framework so PR and communications teams can turn each announcement into measurable, compounding digital equity.
Why Press Releases Still Win for B2B
Digital channels are saturated. Attention is scarce. Decision-makers skim, then verify. A well-executed press release meets them with clarity, validation, and signals of authority across trusted domains.
"The challenge isn't competition - it's noise. Press releases cut through that noise because they're structured, verified, and credible. They don't just announce news - they build trust." - Melih Oztalay, CEO of SmartFinds Marketing
Unlike fleeting social posts or ads, releases live on high-authority sites, get indexed, and earn backlinks that strengthen your domain over time. One well-placed announcement can drive compounding benefits across SEO, referral traffic, and reputation for months.
The Business Case - By the Numbers
- Journalists still prefer releases: 72% say press releases are the most useful resource from PR pros; 79% use them for story ideas. Source
- Inbox noise is real: Nearly half of journalists receive 6+ pitches per day; response rates remain low. Source
- Relevance wins: 73% reject pitches that don't match their beat. (PR Daily)
- AI is now standard: Three-quarters of communicators report using generative AI in their workflow. (Axios)
Takeaway for PR teams: package real news with structured storytelling, distribute via credible networks, pitch the right inboxes, and reinforce with multimedia and clear CTAs. You'll earn coverage today and build durable search and AI visibility over time.
From "Corporate Bulletin" to Modern Marketing Asset
Press releases aren't memos anymore. They function as story, SEO scaffolding, and third-party validation-simultaneously. SmartFinds Marketing's SmartPress turns each release into a growth asset that reaches journalists, search engines, and AI systems at once.
- Story depth: 650-850 words covering the what, why, and impact
- Strategic links: site, LinkedIn, and a direct CTA destination
- Rich media: PDFs (one-pagers), product images, video embeds where supported
- Premium distribution: syndication across trusted, high-authority outlets
The result isn't just coverage-it's conversion. Authoritative placements boost rankings, earn backlinks, and signal credibility to buyers and AI systems long after the initial news cycle.
Build a Repeatable B2B Press Release Program
1) Prioritize Quality Distribution
Free networks dilute credibility and strip links. Premium networks validate your company, preserve formatting, and syndicate to authoritative properties. That verification step matters for editors, buyers, and algorithms.
2) Earn Long-Term SEO Value
Every release should create compounding benefits: new backlinks from authority domains, stronger topical relevance, and better rankings for product and solution pages. Consistency is the multiplier.
3) Validate Through Trusted Networks
Verification filters out noise and spam-the same signals editors, search engines, and AI assistants look for. When your news appears on reputable domains, your brand inherits trust from the company it keeps.
4) Leverage AI and GEO (Generative Engine Optimization)
Generative engines surface brands with strong citation trails. Structured releases on trusted domains, linked back to owned pages, act as proof points that improve your odds of being referenced in AI answers and summaries.
What to Announce (and How Often)
- New products, services, feature updates, and roadmap milestones
- Partnerships, integrations, and channel alliances
- Client wins, implementations, and case study highlights
- Awards, certifications, appointments, and board additions
- Events: webinars, conferences, demos, speaking engagements
- Original research, benchmark reports, and white papers
- Geographic expansion, new facilities, or hiring initiatives
Recommended cadence: every 2-3 weeks. That rhythm keeps your brand visible to customers, analysts, media, and algorithms-without burning out your team.
Distribution Is Step One. Outreach Is Step Two.
Syndication builds a baseline of authority. Targeted delivery drives coverage. SmartPress curates outreach lists of editors, journalists, and creators in your niche and delivers your news directly to their inboxes. Familiarity with your brand and cadence increases opens, replies, and features over time.
Integrate Releases Into Your Funnel
Press releases amplify-then your team repurposes. Turn each announcement into a blog post, LinkedIn update, email nurture, sales enablement slide, and partner message. Link to product hubs, case studies, and solution pages to strengthen the pages that matter most.
A Simple, Repeatable Workflow
- Choose the story: prioritize business impact and audience relevance
- Draft for structure: clear headline/subheads, 650-850 words, 3-5 strategic links, direct CTA
- Attach proof: a one-pager PDF, product image, or short demo video
- Distribute + pitch: premium networks plus targeted inbox delivery
- Measure + repurpose: coverage, backlinks, referral traffic, follow-on content
This system keeps production lean, quality high, and results measurable. Each release strengthens your footprint across search, social, and sales.
SmartPress: A Proven Framework for B2B Brands
SmartPress blends narrative clarity, technical on-page structure, premium distribution, and targeted outreach. Two straightforward options make it easy for PR teams to execute:
- $750: You draft the release. SmartFinds reviews structure, links, and messaging, then distributes via premium channels.
- $1,500: Full service-discovery interview, writing, editing, distribution, and post-distribution reporting.
If your team is formalizing an AI-ready PR workflow, upskilling can help. Explore curated AI courses by job function to support PR and communications teams: AI Courses by Job.
B2B Press Release Marketing as a Strategic Lever
Authority is earned with consistent, credible, well-distributed news. Do that, and your brand becomes easier to find, easier to trust, and easier to choose-by editors, analysts, customers, and AI systems alike.
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