Sales Assist: Real-time voice AI for in-store sales teams
SoundHound AI has launched Sales Assist, a voice-powered AI agent for retail that gives store associates instant, context-aware recommendations during live customer conversations. It debuts at MWC Barcelona 2026 (Hall 7, Booth 7E40) amid growing European interest. In 2025, SoundHound processed nearly 30 million AI customer interactions across telecom and retail-clear signal that frontline sales is moving to real-time guidance.
What it does on the sales floor
Sales Assist listens (with consent), understands the customer's intent, and surfaces the right offer on a tablet or any device with a mic and screen-upgrades, bundles, cross-sells, and required disclosures-without putting the customer on hold while you dig through systems. Conversations stay natural. Recommendations stay accurate. Deals move faster.
- Increase revenue per customer with precise add-ons and bundles
- Shorten sales cycles by removing system-hopping and manual checks
- Reduce ramp time for new hires with real-time prompts
- Ensure consistent, compliant pitches across locations
How it works (built for noisy stores)
Powered by SoundHound's Polaris ASR, the agent handles fast-paced, noisy environments with minimal latency. Behind the scenes, multiple specialized AI agents securely connect to CRM, billing, promotions, product databases, and coverage tools to orchestrate next-best actions in real time.
- Check upgrade eligibility
- Retrieve account and billing details
- Surface current trade-in promotions
- Suggest complementary bundles and accessories
Why telecom and retail teams care
Complex tariff and upgrade logic becomes simple talking points-on the spot. You get data-backed retention plays and cross-sell prompts without leaving the conversation. Fewer screens, fewer delays, more confident closes.
The enterprise platform behind it
Sales Assist is built on SoundHound's next-generation agentic platform-optimized for MCP and A2A protocols-and deployed by hundreds of large enterprises. It coordinates self-built, preconfigured, or third-party AI agents to complete multi-step workflows across channels.
- Voice, SMS, webchat, email
- Smart devices and social
- Contact center and in-vehicle
Hear it straight from leadership
"Voice assistants and chatbots have been around for years, but truly effective, enterprise grade voice interaction is only now becoming possible," said Michael Anderson, EVP of Enterprise AI at SoundHound AI. "With AI maturing, voice is evolving into a central customer interface that doesn't just respond but resolves. The Sales Assist agent demonstrates how agentic AI can transform retail environments in real time, and MWC is the perfect platform to bring this next generation of customer experience AI to Europe."
See it live at MWC Barcelona
Visit Hall 7, Booth 7E40 from March 2-5, 2026. Details on the event are available via MWC Barcelona.
- Live demo of Sales Assist for in-store teams
- AI agents for customer service with advanced support workflows (telecom and retail)
- Agentic voice commerce platform (European debut) enabling in-vehicle ordering, reservations, parking payments, ticketing, travel, and more
- Interactive build environment showing how to configure AI agents in minutes
For sales leaders: quick rollout checklist
- Define consent and compliance flows with legal and ops
- Prioritize system integrations: CRM, billing, promotions, product catalog, coverage tools
- Pre-build offer logic: upgrade rules, trade-in values, bundles, disclosures
- Train associates on conversational cues and on-screen prompts
- Pilot in 2-3 stores; compare against control locations
- Measure, iterate, and scale with a weekly optimization cadence
Metrics to track
- Average order value and attach rate by category
- Time-to-quote and time-to-close at the counter
- Conversion rate for upgrades and trade-ins
- Customer wait time and CSAT/NPS
- Compliance adherence on required disclosures
Momentum and availability
SoundHound processed nearly 30 million telecom and retail customer interactions in 2025 and today powers millions of products and services globally-enabling billions of AI interactions each year for leading brands. Learn more at soundhound.com.
Upskill your team
Want your associates fluent in AI-assisted selling and cross-sell prompts? Explore the AI Learning Path for Sales Representatives and the AI Learning Path for Retail Managers.
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